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Top Series in United States

Showing 1 - 12 of 12 results for “stacey danheiser”
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  • Stand-out Marketing

    How to Differentiate Your Organization in a Sea of Sameness

    by Dr Simon Kelly, Dr Paul Johnston, Stacey Danheiser ...
    "How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition.Stand-out Marketing presents original research which compares the content produced by organizations in a range of sectors which demonstrates that customers are ... Read more

    $43.19 USD

  • Value-ology

    Aligning sales and marketing to shape and deliver profitable customer value propositions

    by Simon Kelly, Paul Johnston, Stacey Danheiser ...
    Series series Business and Management (R0)
    This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America.It has never been easier to produce great marketing content and sales collateral. And yet, 90% of the content that ... Read more

    $44.99 USD

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  • Business Architecture Made Easy

    - A Journey from Complexity to Simplicity

    by Bernard Morris ...
    Whether you are about to embark on a major business transformation or you simply want to be better prepared for the next challenging period in your business organization, this book is designed to help you. The author makes no apology for keeping this book easy to understand, targeting the book at everyone from the CEO to front line operatives and taking each of them on a journey from complexity to ... Read more

    $8.99 USD or Free with Kobo Plus

  • Internal Communications

    A Manual for Practitioners

    by Liam FitzPatrick, Klavs Valskov ...
    Series series PR In Practice
    Get internal communications right in your organization and the benefits are clear: motivated staff, better financial performance, a strong external reputation and delighted customers are just a few of the reasons why getting your message over to staff effectively matters.Internal Communications explores what good practice in internal communications looks like, providing a no-nonsense, step-by-step ... Read more

    $41.39 USD

  • The Complete Guide to Mentoring

    How to Design, Implement and Evaluate Effective Mentoring Programmes

    by Hilarie Owen ...
    Mentoring is a powerful tool in the development of talent within any organization. Experienced colleagues develop the skills, capabilities and confidence of more junior staff, who will go on to contribute to, and drive the success of, the organization. The Complete Guide to Mentoring is your step-by-step guide to implementing a successful mentoring programme in your organization. Packed with high ... Read more

    $41.39 USD

  • Essential Tools for Organisational Performance

    Tools, Models and Approaches for Managers and Consultants

    by Simon Burtonshaw-Gunn, Malik Salameh ...
    This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Read more

    $30.00 USD

  • The Communication Strategy Handbook

    Toolkit for Creating a Winning Strategy

    by Frank Körver, Betteke van Ruler ...
    Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic ... Read more

    $38.69 USD

  • B2B Marketing Strategy

    Differentiate, Develop and Deliver Lasting Customer Engagement

    by Heidi Taylor ...
    B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need ... Read more

    $35.09 USD

  • Marketing Communications

    Touchpoints, Sharing And Disruption

    by Chris Fill, Sarah Turnbull ...
    The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.The eighth edition, which contains two new chapters, ... Read more

    $41.09 USD

  • HR Ready: Creating Competitive Advantage Through Human Resource Management

    by Steve Foster ...
    Providing competitive advantage should be the ultimate objective of everything HR does; asking "How does this help our business compete better in its market?" should be a frequent question. This book explores the seven pillars of being HR Ready and asks what HR organisations need to do to be fully prepared for a post-recessionary world that is unpredictable and uncertain. HR Ready goes beyond ... Read more

    $2.99 USD or Free with Kobo Plus

  • Managing Change

    Enquiry and Action

    by Nic Beech, Robert MacIntosh, Paul Krust, Selvi Kannan, Ann Dadich ...
    Managing Change: Enquiry and Action, Australasian edition offers a fresh perspective of change theory with contemporary examples providing students with the tools they need to navigate the complexities of change within organisations. The book features notions of innovation, disruption and agile learning that are necessary in an intensified business world. Using an enquiry-action framework, the ... Read more

    $93.49 USD

  • Business Analysis and Leadership

    Influencing Change

    Edited by Penny Pullan, James Archer ...
    21st century organizations, across all sectors and of all types, have to cope with an international marketplace where change is frequent and customer expectations continue to rise. The work of business analysis professionals is crucial if organizations are to succeed and grow. If change programmes are to be successful, stakeholder engagement and situation analysis are vital, and to achieve this, ... Read more

    $41.39 USD