Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Showing 1 - 12 of 12 results for “sl gupta”
Skip side bar filters

  • Data Driven Decisions

    Leveraging Insights For Winning Marketing Strategies

    Edited by S.L. Gupta, Niket Mehta, Jitendra Singh Rathore, Piali Haldar, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters ... Read more

    $94.29 USD

  • Navigating the Digital Landscape

    Understanding Customer Behaviour in the Online World

    Edited by Nripendra Singh, S.L. Gupta, Pooja Kansra ...
    Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial ... Read more

    $90.19 USD

  • Digital Influence on Consumer Habits

    Marketing Challenges and Opportunities

    Edited by Nripendra Singh, Pooja Kansra, S.L. Gupta ...
    Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which ... Read more

    $90.19 USD

People who read these also enjoyed

  • Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023)

    Edited by Sudarsan Jayasingh, Kirubaharan Boobalan, Thiruvenkadam Thiagarajan ...
    Series series Springer Nature Proceedings excluding Computer Science
    This is an open access book.The International Conference on Emerging Trends in Business & Management (ICETBM2023) aims to bring together leading academicians, practitioners, researchers, and students to exchange their views, knowledge, experience and insights on the emerging trends in business and management. The conference theme for year 2023 is “Business Intelligence and Analytics as Drivers for ... Read more

    Free

  • Integrating New Technologies in International Business

    Opportunities and Challenges

    Edited by Gurinder Singh, Alka Maurya, Richa Goel ...
    The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises ... Read more

    $169.95 USD

  • The Future of Human Resource Management in a Multigenerational Workforce

    Edited by Dr. Vidhi Tyagi, Dr. Shikha Aggarwal, Dr. Pallavi Tyagi ...
    Series series The Changing Context of Managing People
    As organizations navigate an increasingly complex and fast-evolving business landscape, The Future of Human Resource Management in a Multigenerational Workforce provides HR professionals, researchers, and business leaders with a comprehensive guide to understanding and managing the workforce of tomorrow.Driven by technological advancements, demographic shifts, and evolving employee expectations, ... Read more

    $94.29 USD

  • Human 2.0

    Reimagining HR in the Age of Transhumanism

    Edited by Jaspreet Kaur ...
    Human 2.0: Reimagining HR in the Age of Transhumanism explores the transformative effects of transhumanist technologies, such as AI, biotechnology, and neuro-enhancements, on the field of human resources (HR). As technological advances blur the boundaries between human and machine, HR professionals find themselves at a pivotal juncture, where traditional workforce models must evolve to remain ... Read more

    $90.19 USD

  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $78.29 USD

  • The Future of Service Post-COVID-19 Pandemic, Volume 1

    Rapid Adoption of Digital Service Technology

    Edited by Jungwoo Lee, Spring H. Han ...
    Series series The ICT and Evolution of Work
    This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource ... Read more

    Free

  • Digital Transformation Management for Agile Organizations

    A compass to sail the digital world

    by Stefano Bresciani, Alberto Ferraris, Marco Romano, Gabriele Santoro ...
    Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed from an organizational standpoint and is examined in relation to differing management theories in the ... Read more

    $86.99 USD

  • Industry 4.0 and Global Businesses

    A Multidisciplinary Investigation

    Edited by Enis Yakut ...
    Industry 4.0 has transformed how businesses work. It has revolutionized conventional production processes in an innovative way, enabling greater levels of efficiency across business functions as well as facilitating a more accurate and precise decision-making process. It has changed how businesses approach, understand, and use Internet and Big Data. Previously seen as a means of communication, ... Read more

    $86.09 USD

  • Dark Side Of Digital Organization

    Edited by Ilkay Öztürk ...
    If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, ... Read more

    $45.99 USD