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Showing 1 - 12 of 12 results for “sl gupta”
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  • Harnessing Data Science for Sustainable Insurance

    Edited by Gagan Kukreja, Ayben Koy, Pooja Kansra, Diksha Verma, S.L. Gupta ...
    In this era of climate volatility and economic uncertainty, the insurance industry is turning towards data science for driving sustainability. By using advanced analytics and machine learning, insurers can assess risks and optimize pricing for the better. Harnessing data science for sustainable insurance enables the sector to not only enhance operational efficiency and profitability, but also ... Read more

    $224.99 USD

  • Data Driven Decisions

    Leveraging Insights For Winning Marketing Strategies

    Edited by S.L. Gupta, Niket Mehta, Jitendra Singh Rathore, Piali Haldar, Nripendra Singh ...
    Series series Advances in Digital Technology and Data-Driven Business Practices
    In today's digital age, data is ubiquitous and holds tremendous value for businesses looking to better understand their customers and make smarter decisions. Companies that effectively collect, analyze, and act on data insights can gain a significant competitive edge. This is especially true in marketing, where data-driven strategies are becoming crucial for success.In this book, the chapters ... Read more

    $94.99 USD

  • Navigating the Digital Landscape

    Understanding Customer Behaviour in the Online World

    Edited by Nripendra Singh, S.L. Gupta, Pooja Kansra ...
    Rapid digitalisation and social media use has led to the evolution of customer behaviour and for any business it has become imperative to understand customer behaviour in the digital world – the chapter authors in Navigating the Digital Landscape explore a wide range of topics to help the reader harness the positive aspects of digital commerce and mitigate risks.The chapters look at artificial ... Read more

    $90.99 USD

  • Digital Influence on Consumer Habits

    Marketing Challenges and Opportunities

    Edited by Nripendra Singh, Pooja Kansra, S.L. Gupta ...
    Customers are now highly influenced by digital marketing and ease of purchase, level of service, technological security, and returns processes. Electronic word of mouth (eWOM) has become the biggest persuader of consumer retention and attracting new customers, with websites frequently judged by their simplicity.For any business it has become imperative to understand the various factors which ... Read more

    $90.99 USD

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  • Retail Innovations in Business Models

    Edited by Sneha Rajput, Firdous Ahmad Malik, Samriti Mahajan, Amna Javed ...
    Retail innovations in business models are reshaping consumer shopping and brand interactions, driven by advances in technology, shifting consumer expectations, and evolving market dynamics. From the rise of e-commerce to the adoption of artificial intelligence, data analytics, and automation, retailers are exploring new ways to engage customers and deliver personalized experiences. Innovative ... Read more

    $224.99 USD

  • Data-Driven Decision Making for Long-Term Business Success

    Edited by Sonia Singh, S. Suman Rajest, Slim Hadoussa, Ahmed J. Obaid, R. Regin ...
    In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative ... Read more

    $269.99 USD

  • Digital Transformation and Innovation in Emerging Markets

    Edited by Mohammed Albakri ...
    Digital transformation and innovation reshape today’s emerging markets, unlocking new opportunities for economic growth and social progress. As these regions embrace technological advancements, industries such as finance, healthcare, and education continue to improve. Mobile connectivity and internet access have increased the presence of digital entrepreneurs, fostering innovation to address local ... Read more

    $206.99 USD

  • Integrating New Technologies in International Business

    Opportunities and Challenges

    Edited by Gurinder Singh, Alka Maurya, Richa Goel ...
    The international business sector has been completely revolutionized due to shifts in global economy, digitization, and the Internet. Integrating New Technologies in International Business: Opportunities and Challenges explores the rapid changes in technology that have affected businesses and social environments that are offering new challenges and opportunities for small to mid-size enterprises ... Read more

    $169.99 USD

  • Data-Driven Intelligent Business Sustainability

    Edited by Sonia Singh, S. Suman Rajest, Slim Hadoussa, Ahmed J. Obaid, R. Regin ...
    Data-driven decision making is crucial for ensuring the long-term sustainability of businesses and economic growth. While rapid technological advancements have enabled the collection and analysis of data on an unprecedented scale, businesses face challenges in adopting evidence-based decision making. Data-Driven Intelligent Business Sustainability is a comprehensive guide that examines the ... Read more

    $256.49 USD

  • Innovative Technologies for Increasing Service Productivity

    Edited by Sridhar Manohar, Amit Mittal, Sekar Raju, Arjun J. Nair ...
    Service organizations are grappling with unprecedented challenges in maintaining and enhancing productivity. As the landscape evolves, traditional approaches to service operations become obsolete, necessitating a deep understanding of the intricate dynamics at play. Innovative Technologies for Increasing Service Productivity delves into this urgent issue, offering a comprehensive exploration of ... Read more

    $274.49 USD

  • Ethical Marketing Through Data Governance Standards and Effective Technology

    Edited by Shefali Saluja, Varun Nayyar, Kuldeep Rojhe, Sandhir Sharma ...
    Marketing on digital platforms requires critical thinking on data management systems, machine learning methods, and attributes like customer trust, societal ethics, and managing consumer feedback with the utmost utilization of technology in different ways. The pursuit for a unified source of information is fundamental for marketers in digital marketing. Ethical Marketing Through Data Governance ... Read more

    $269.99 USD

  • Future of Customer Engagement Through Marketing Intelligence

    Edited by Mudita Sinha, Arabinda Bhandari, Samant Shant Priya, Sajal Kabiraj ...
    In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data – the linchpin that can ... Read more

    $341.99 USD