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Showing 1 - 3 of 3 results for “simone guercini”
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  • Internationalization of Luxury Fashion Firms

    Examining the Business Models of SMEs

    by Andrea Runfola, Matilde Milanesi, Simone Guercini ...
    Series series Business and Management (R0)
    Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand, build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the ... Read more

    $134.09 USD

  • Passion and Entrepreneurship

    Contemporary Perspectives and New Avenues for Research

    Edited by Enrico Baraldi, Simone Guercini, Marcus Lindahl, Andrea Perna ...
    Series series Business and Management (R0)
    Providing new perspectives on the interface between passion and entrepreneurship, this book recognizes that entrepreneurship is not just based on the search for profit. Instead, the entrepreneurial experience incorporates more complex processes, often based on less rational behavior motivated by reasons other than revenue. ‘Passion’ refers both to emotional elements that may fuel an ... Read more

    $89.09 USD

  • Native and Immigrant Entrepreneurship

    Lessons for Local Liabilities in Globalization from the Prato Case Study

    Edited by Simone Guercini, Gabi Dei Ottati, Loretta Baldassar, Graeme Johanson ...
    Series series Business and Management (R0)
    This book adopts a multidisciplinary approach to the issue of “local liabilities”, drawing on close analysis of the case of Chinese migrants and the Italian industrial district of Prato in order to elucidate the problems, or liabilities, that derive from the separation between natives and immigrants in local systems of people and firms. Insights are offered from a variety of disciplines, including ... Read more

    $98.09 USD