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simone ahuja

Showing 1 - 12 of 12 results for “simone ahuja
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  • Jugaad Innovation

    Think Frugal, Be Flexible, Generate Breakthrough Growth

    "Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]."—The EconomistA frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades—expensive R&D projects and highly-structured innovation ... Read more

    $18.00 USD

  • Audiobook

    Jugaad Innovation

    Think Frugal, Be Flexible, Generate Breakthrough Growth

    Unabridged

    8 hours 13 min

    Innovation is a major directive at companies worldwide. Everyone wants to know how to get more out of their efforts, to make good ideas cost less and last longer. But in these tough timesand as the global business landscape becomes increasingly complex and diverse we cant rely on the old formula that has sustained innovation efforts for decades: a mix of top-down policies, expensive RMittiCool, an ... Read more

    $19.99 USD

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  • Audiobook

    Reverse Innovation

    Create Far From Home, Win Everywhere

    Narrated by Asa Siegel ...

    Unabridged

    9 hours 8 min

    Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to the fact that the dynamics of global innovation are changing—and if you want your firm to survive, you'd better pay attention. The gap between rich nations and emerging economies is closing. No longer will innovations travel the globe in only one direction, from developed to ... Read more

    $19.99 USD

  • Marketing 3.0

    From Products to Customers to the Human Spirit

    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $17.00 USD

  • Conscious Capitalism

    Liberating the Heroic Spirit of Business

    As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can-and do-work most powerfully to create ... Read more

    $23.99 USD or Free with Kobo Plus

  • The Future of Purpose-Driven Branding

    Signature Programs that Impact & Inspire Both Business and Society

    by David Aaker ...
    Today’s firms need a social effort that is serous and impactful to be relevant. It’s not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker ... Read more

    $10.99 USD or Free with Kobo Plus

  • The End of Competitive Advantage

    How to Keep Your Strategy Moving as Fast as Your Business

    Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now.In short, strategy is stuck. Most leaders are using frameworks that were designed for a ... Read more

    $25.19 USD or Free with Kobo Plus

  • Reverse Innovation

    Create Far From Home, Win Everywhere

    A New York Times, Wall Street Journal, USA Today, Amazon BestsellerReverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Innovation is no longer the exclusive domain of the Silicon Valley elite. Reverse Innovation will open your eyes to ... Read more

    $21.99 USD or Free with Kobo Plus

  • The Marketing of Meaning

    Why purpose markets itself

    by Erik Saelens ...
    The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why ... Read more

    Free

  • Change

    How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times

    Transform your organization with speed and efficiency using this insightful new resourceIncremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today's world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to ... Read more

    Was $18.00 USD Now $13.00 USD

  • Conflict Resolution at Work For Dummies

    by Vivian Scott ...
    A practical workplace guide to handling conflict effectivelyManaging employees and encouraging them to work together toward a common goal is an essential skill that all leaders should possess. Conflict Resolution at Work For Dummies provides the tools and advice you need to restore peace, train your colleagues to get along better with others, prevent conflicts from ever starting, and maintain ... Read more

    $12.00 USD

  • The Organization of the Future 2

    Visions, Strategies, and Insights on Managing in a New Era

    Series Book 94 - Frances Hesselbein Leadership Forum
    With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and must do to survive in the turbulent 21st Century.Outsmart Your Rivals by Seeing What Others Don’t, Jim ChampyOrganization Is Not Structure but Capability, ... Read more

    $18.00 USD