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“simon richir”

Showing 1 - 12 of 12 results for “simon richir”
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  • Immersive Technologies to Accelerate Innovation

    How Virtual and Augmented Reality Enables the Co-Creation of Concepts

    by Sylvain Fleury, Simon Richir ...
    The digital transformation of companies is both a competitive challenge and a complex step for large groups and industries, and at the same time a tremendous opportunity. This transformation is entering a new dimension with the development of immersive technologies such as virtual reality, mixed reality and augmented reality, which are revolutionizing the way we generate content as well as ... Read more

    $142.00 USD

  • Innovation Engineering

    The Power of Intangible Networks

    Edited by Patrick Corsi, Simon Richir, Henri Samier, Hervé Christofol ...
    This title explores the issue of innovation engineering, a feature that is essential to the continuation of growth and development in the commercial world. Discussion is divided into three parts: Part I covers the historical basis of innovation, noting that diversity rests upon a duality between concepts in theory and applications put into practice, as well as discussing how innovation has ... Read more

    $234.00 USD

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  • Strategic Decisions and Weak Signals

    Anticipation for Decision-Making

    by Humbert Lesca, Nicolas Lesca ...
    An increasing number of business executives, managers and political leaders are using the concept of "weak signals" nowadays. There are also an increasing number of people trying to find out exactly what this concept means, as well as when and how to use it. Such questions arise particularly when it comes down to making strategic decisions. To help with these questions, this book defines the ... Read more

    $142.00 USD

  • 101 Design Methods

    A Structured Approach for Driving Innovation in Your Organization

    by Vijay Kumar ...
    The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and ... Read more

    $23.00 USD

  • Systems Thinking

    Managing Chaos and Complexity: A Platform for Designing Business Architecture

    by Jamshid Gharajedaghi ...
    In a global market economy, a viable business cannot be locked into a single form or function anymore. Rather, success is contingent upon a self-renewing capacity to spontaneously create structures, functions, and processes responsive to a fluctuating business landscape. Now in its third edition, Systems Thinking synthesizes systems theory and interactive design, providing an operational ... Read more

    $35.99 USD

  • Delft Design Guide -Revised edition

    Perspectives- Models - Approaches - Methods

    by Annemiek van Boeijen, Jaap Daalhuizen, Yvo Zijlstra ...
    Delft Design Guide provides an overview of the perspectives, models, approaches, and methods used in the bachelor's and master's curriculum of Industrial Design Engineering at Delft University of Technology (TU Delft). Some of these are unique to the university, others are well known and are used by designers worldwide. Designing products and services at this faculty is considered a systematic and ... Read more

    $28.99 USD

  • Design Thinking

    New Product Development Essentials from the PDMA

    by Michael G. Luchs, Scott Swan, Abbie Griffin ...
    Develop a more systematic, human-centered, results-oriented thought processDesign Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the ... Read more

    $50.00 USD

  • Service-Dominant Logic

    Premises, Perspectives, Possibilities

    by Robert F. Lusch, Stephen L. Vargo ...
    In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a ... Read more

    $36.99 USD

  • Neuromarketing in Action

    How to Talk and Sell to the Brain

    by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

    $35.99 USD

  • Competitive Inteligence 2.0

    Organization, Innovation and Territory

    Edited by Luc Quoniam ...
    The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation ... Read more

    $177.00 USD

  • The Designer's Guide to Doing Research

    Applying Knowledge to Inform Design

    by Sally Augustin, Cindy Coleman ...
    The Designer’s Guide to Doing ResearchAn essential introduction to applying research for busy architects and designersThe competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a ... Read more

    $74.00 USD

  • Solvable

    by Arnaud Chevallier, Albrecht Enders ...
    A 3-step process for solving complex problems of any kind: Frame, Ideate, Decide.Solvable offers practical tools that are both evidence-based and presented in an accessible and visual way to help you improve all aspects of problem solving at work and home. ... Read more

    $13.99 USD