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Top Series in United States

Showing 1 - 12 of 12 results for “simon middleton”
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  • Build a Brand in 30 Days

    With Simon Middleton, The Brand Strategy Guru

    by Simon Middleton ...
    You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly ... Read more

    $18.00 USD

  • A Concise American History

    by David Brown, Thomas Heinrich, Simon Middleton, Vivien Miller ...
    Expertly steering readers through the often tumultuous and exhilarating history of the United States, from its early modern Native American roots to twenty-first-century neoliberalism and the shifting political climate of the past decade, this highly readable textbook provides a compelling overview of American development over the last five centuries.This book avoids either celebratory or ... Read more

    $54.99 USD

  • Brand New You

    Reinventing Work, Life & Self through the Power of Personal Branding

    by Simon Middleton ...
    Are you looking for a career change or a promotion?Trying to win your first job or facing redundancy?Do you feel you need a more positive and successful approach to relationships?Are you stuck in a rut of self-doubt and low self-image?Or are you just a bit fed up with the old you?If so, it's time to change your personal 'brand'!By applying the simple strategies well known to the world's great ... Read more

    $0.99 USD

  • From Privileges to Rights

    Work and Politics in Colonial New York City

    by Simon Middleton ...
    Series series Early American Studies
    From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the ... Read more

    $50.39 USD

  • Market Ethics and Practices, c.1300–1850

    Edited by Simon Middleton, James E. Shaw ...
    Market Ethics and Practices, c. 1300–1850 analyses the nature, development, and operation of market ethics in the context of social practices, ranging from rituals of exchange and unofficial expectations to law, institutions, and formal regulations from the late medieval through to the modern era.Divided into two parts, the first explores the principles and regulations of market ethics, such as ... Read more

    $57.99 USD

  • From Privileges to Rights

    Work and Politics in Colonial New York City

    by Simon Middleton ...
    Series series Early American Studies
    From Privileges to Rights connects the changing fortunes of tradesmen in early New York to the emergence of a conception of subjective rights that accompanied the transition to a republican and liberal order in eighteenth-century America.Tradesmen in New Amsterdam occupied a distinct social position and, with varying levels of success, secured privileges such as a reasonable reward and the ... Read more

    $62.99 USD

  • What You Need to Know About Marketing

    by Simon Middleton ...
    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.This book shows you how to understand and do ... Read more

    $13.00 USD

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  • The 22 Immutable Laws of Branding

    How to Build a Product or Service into a World-Class Brand

    by Al Ries, Laura Ries ...

    $1.99 USD

  • Differentiate or Die

    Survival in Our Era of Killer Competition

    by Jack Trout, Steve Rivkin ...
    A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The 22 Immutable Laws of Marketing

    Exposed and Explained by the World's Two

    by Al Ries, Jack Trout ...

    $13.99 USD

  • Positioning: The Battle for Your Mind

    by Al Ries, Jack Trout ...
    The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:• ... Read more

    $14.29 USD

  • The Brand Gap, Revised Edition

    by Marty Neumeier ...
    Series series AIGA Design Press
    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

    $27.39 USD