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Neuro-Sell

How Neuroscience can Power Your Sales Success

by Simon Hazeldine ...

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going ... Read more

$31.49 USD

Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going
... Read more

Winning At Retail

Developing a Sustained Model for Retail Success

by Willard N. Ander, Neil Z. Stern ...

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want ... Read more

$2.99 USD or Free with Kobo Plus

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want
... Read more
Neuromarketing in Action

How to Talk and Sell to the Brain

by Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc ...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background ... Read more

$35.09 USD

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background
... Read more
MATLAB for Neuroscientists

An Introduction to Scientific Computing in MATLAB

by Michael E. Lusignan, Marc D. Benayoun, Tanya I. Baker, Adam Seth Dickey, Nicholas G. Hatsopoulos, Pascal Wallisch ...

MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and ... Read more

$89.99 USD

MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and
... Read more
Duchenne Muscular Dystrophy

by Alan E. H. Emery, Francesco Muntoni, Rosaline C. M. Quinlivan ...

Series series Oxford Monographs on Medical Genetics
Duchenne Muscular Dystrophy, an inherited and progressive muscle wasting disease, is one of the most common single gene disorders found in the developed world. In this fourth edition of the classic monograph on the topic, Alan Emery and Francesco Muntoni are joined by Rosaline Quinlivan, Consultant in Neuromuscular Disorders, to provide a thorough update on all aspects of the disorder. Recent ... Read more

$85.49 USD

Duchenne Muscular Dystrophy, an inherited and progressive muscle wasting disease, is one of the most common single gene disorders found in the developed world. In this fourth edition of the classic monograph on the topic, Alan Emery and Francesco Muntoni are joined by Rosaline Quinlivan, Consultant in Neuromuscular Disorders, to provide a thorough update on all aspects of the disorder. Recent
... Read more
Multisensory Development

Edited by Andrew J. Bremner, David J. Lewkowicz, Charles Spence ...

We perceive and understand our environment using many sensory systems-vision, touch, hearing, taste, smell, and proprioception. These multiple sensory modalities not only give us complementary sources of information about the environment but also an understanding that is richer and more complex than one modality alone could achieve. As adults, we integrate the multiple signals from these sense ... Read more

$79.99 USD

We perceive and understand our environment using many sensory systems-vision, touch, hearing, taste, smell, and proprioception. These multiple sensory modalities not only give us complementary sources of information about the environment but also an understanding that is richer and more complex than one modality alone could achieve. As adults, we integrate the multiple signals from these sense
... Read more
Astrobiological Neurosystems

Rise and Fall of Intelligent Life Forms in the Universe

by Jerry L. Cranford ...

Series series Physics and Astronomy (R0)
This book explains why scientists believe that life may be more common in the Universe than previously considered possible. It presents the tools and strategies astronomers and astrobiologists are using in their formal search for habitable exoplanets as well as more advanced forms of life in other parts of our galaxy. The author then summarizes what is currently known about how and where organic ... Read more

$31.99 USD

This book explains why scientists believe that life may be more common in the Universe than previously considered possible. It presents the tools and strategies astronomers and astrobiologists are using in their formal search for habitable exoplanets as well as more advanced forms of life in other parts of our galaxy. The author then summarizes what is currently known about how and where organic
... Read more
Brain-Computer Interfacing for Assistive Robotics

Electroencephalograms, Recurrent Quantum Neural Networks, and User-Centric Graphical Interfaces

by Vaibhav Gandhi ...

Brain-computer interface (BCI) technology provides a means of communication that allows individuals with severely impaired movement to communicate with assistive devices using the electroencephalogram (EEG) or other brain signals. The practicality of a BCI has been possible due to advances in multi-disciplinary areas of research related to cognitive neuroscience, brain-imaging techniques and human ... Read more

$89.09 USD

Brain-computer interface (BCI) technology provides a means of communication that allows individuals with severely impaired movement to communicate with assistive devices using the electroencephalogram (EEG) or other brain signals. The practicality of a BCI has been possible due to advances in multi-disciplinary areas of research related to cognitive neuroscience, brain-imaging techniques and human
... Read more
Electromyography and Evoked Potentials

Theories and Applications

Edited by A. Struppler, A. Weindl ...

Series series Medicine (R0)
$89.09 USD
Neurobiological Background of Exploration Geosciences

New Methods for Data Analysis Based on Cognitive Criteria

by Paolo Dell'Aversana ...

Neurobiological Background of Exploration Geosciences: New Methods for Data Analysis Based on Cognitive Criteria examines the neurobiological background of earth science disciplines. It presents the fundamental features of the human brain that form the cognitive basis of exploration geophysics and investigates how their analysis can drive the development of new brain-based technologies. Crucial ... Read more

$71.99 USD

Neurobiological Background of Exploration Geosciences: New Methods for Data Analysis Based on Cognitive Criteria examines the neurobiological background of earth science disciplines. It presents the fundamental features of the human brain that form the cognitive basis of exploration geophysics and investigates how their analysis can drive the development of new brain-based technologies. Crucial
... Read more
Handbook of Developmental Neurotoxicology

by Louis W. Chang, William Slikker Jr. ...

The Handbook of Developmental Neurotoxicology provides a comprehensive account of the impacts, mechanisms, and clinical relevances of chemicals on the development of the nervous system. The book is written by internationally recognized experts on developmental neurotoxicology, covering subjects from basic neuro-development to toxic syndromes induced by various chemicals. It is an important text ... Read more

$247.49 USD

The Handbook of Developmental Neurotoxicology provides a comprehensive account of the impacts, mechanisms, and clinical relevances of chemicals on the development of the nervous system. The book is written by internationally recognized experts on developmental neurotoxicology, covering subjects from basic neuro-development to toxic syndromes induced by various chemicals. It is an important text
... Read more
Chordomas and Chondrosarcomas of the Skull Base and Spine

Edited by Griffith R. Harsh IV, Francisco Vaz-Guimaraes ...

Chordomas and Chondrosarcomas of the Skull Base and Spine, Second Edition, is a major reference and guide for neurosurgeons, medical oncologists, neuroscientists, orthopedic surgeons, head and neck surgeons and radiation oncologists that treat patients and research chordomas and chondrosarcomas of the axial skeleton. This book is the unique result of the collaboration of multidisciplinary ... Read more

$157.49 USD

Chordomas and Chondrosarcomas of the Skull Base and Spine, Second Edition, is a major reference and guide for neurosurgeons, medical oncologists, neuroscientists, orthopedic surgeons, head and neck surgeons and radiation oncologists that treat patients and research chordomas and chondrosarcomas of the axial skeleton. This book is the unique result of the collaboration of multidisciplinary
... Read more

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Neuro-Sell

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Winning At Retail

Neuromarketing in Action

MATLAB for Neuroscientists

Duchenne Muscular Dystrophy

Multisensory Development

Astrobiological Neurosystems

Brain-Computer Interfacing for Assistive Robotics

Electromyography and Evoked Potentials

Neurobiological Background of Exploration Geosciences

Handbook of Developmental Neurotoxicology

Chordomas and Chondrosarcomas of the Skull Base and Spine

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