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“simon das”

Showing 1 - 12 of 12 results for “simon das”
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  • Innovations in Magazine Publishing

    Edited by Simon Das, David Stam, Andrew Blake ...
    This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging ... Read more

    $55.99 USD

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  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $35.29 USD

  • Introducing the Creative Industries

    From Theory to Practice

    by Rosamund Davies, Gauti Sigthorsson ...
    "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy ... Read more

    $69.29 USD

  • Branding

    A Very Short Introduction

    by Robert Jones ...
    Series series Very Short Introductions
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every ... Read more

    $7.99 USD

  • Fashion Marketing

    by Tony Hines, Margaret Bruce ...
    A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury ... Read more

    $265.00 USD

  • The Nowhere Office

    Reinventing Work and the Workplace of the Future

    by Julia Hobsbawm ...
    **Named one of the Financial Times' BEST BUSINESS BOOKS OF 2022What has changed in the workplace? Everything.**The traditional office was probably doomed anyway. Then a global shutdown changed everything we thought we knew about work, including where and when it needed to take place. Automation and the Fourth Industrial Revolution have accelerated, and perhaps as much as one third of the world’s ... Read more

    $16.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Don't Get a Job...Make a Job

    How to make it as a creative graduate

    by Gem Barton ...
    Too often a design or architecture degree is seen as a means to an end (a job in an established practice). But imagine for one moment that there are no employers, no firms to send your CV to, no interviews to be had – what would you do? How would you forge your own path after graduation?The current economic climate has seen many graduates chasing a finite number of positions. The most ingenious ... Read more

    $0.99 USD

  • Tourism Marketing

    A Collaborative Approach

    by Dr. Alan Fyall, Dr. Brian Garrod ...
    Series Book 18 - Aspects of Tourism
    This innovative and original book provides valuable insights into the interorganisational dynamics of collaboration in tourism marketing. Specific attention is given to global airline alliances, international hotel consortia, and destination collaboration between nations. The book begins by providing a detailed understanding of tourism marketing principles and practice within the context of inter ... Read more

    $23.79 USD

  • Creative Arts Marketing

    by Liz Hill, Catherine O'Sullivan, Terry O'Sullivan, Brian Whitehead ...
    Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that ... Read more

    $66.99 USD

  • The Inclusion Imperative

    How Real Inclusion Creates Better Business and Builds Better Societies

    by Stephen Frost ...
    The Inclusion Imperative showcases the inspiring commitment to inclusion the London Olympic and Paralympic Games' organizing committee espoused, and details the techniques and frameworks that enabled it to truly deliver a 'Games for everyone' at London 2012. Diversity and inclusion expert, Stephen Frost, challenges preconceived ideas and strives to inspire professionals to tackle inclusion in ... Read more

    $35.09 USD

  • British Fashion Design

    Rag Trade or Image Industry?

    by Angela McRobbie ...
    British Fashion Design explores the tensions between fashion as art form, and the demands of a ruthlessly commercial industry. Based on interviews and research conducted over a number of years, Angela McRobbie charts the flow of art school fashion graduates into the industry; their attempts to reconcile training with practice, and their precarious position between the twin supports of the ... Read more

    $55.99 USD

  • International Hospitality Industry

    Edited by Bob Brotherton ...
    With contributions from leading figures in the field The International Hospitality Industry looks at both specific sectors of the industry, such as restaurants, cruises, hotels and contract foodservice.The book moves on to highlight the key issues that will be encountered within every sector of the industry - operations, IT, marketing and HR among others - thereby providing the reader with an all ... Read more

    $87.99 USD