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  • Customer Knowledge Management

    Improving Customer Relationship through Knowledge Application

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    Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of fierce competition. The focus of this work is therefore on Knowledge Management and Customer Relationship Management. The theoretical part comprises several approaches to knowledge, its transfer and the barriers to be overcome when sharing ... Read more

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  • Customer Knowledge Management

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    Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with ... Read more

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  • Corporate Valuation - Lanxess AG

    Research Paper (undergraduate) from the year 2011 in the subject Business economics - Operations Research, grade: 1,3, University of applied sciences, Düsseldorf, course: Business economics - Investment and Finance, language: English, abstract: The main scope of this assignment is the valuation of the Lanxess AG a German based chemistry corporation, with about 14,400 employees and annual sales of ... Read more

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  • The Battle for the Worldwide Natural Resources - International Strategies and their Impacts

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    Research Paper (undergraduate) from the year 2010 in the subject Business economics - Economic Policy, University of Applied Sciences Essen, language: English, abstract: This assignment contemplates the discussion about the present conflict for the Arctic region, including the applicants’ claims for Arctic natural resources. The major focus of this work therefore is, as mentioned in the assignment ... Read more

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  • Trends in Leadership Research

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    by Silvio Wilde ...
    Research Paper (undergraduate) from the year 2013 in the subject Leadership and Human Resources - Management Styles, grade: 1,7, University of applied sciences, Düsseldorf, language: English, abstract: Authentic leaders and authentic leadership have become more and more important in times of fierce competition. Against the background of the increasing economic importance of leadership, this ... Read more

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  • German Market Launch / Product Launch Plan: Neuro Drinks

    Research Paper (undergraduate) from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, University of Applied Sciences Essen, language: English, abstract: This assignment is about assessing the market potential and building a launch plan for Neuro Drinks, entering the German market. Neuro Drinks is the drink company with increasing popularity. The US-company ... Read more

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