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shengjun liu

Showing 1 - 12 of 12 results for “shengjun liu
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  • The Globalization of Chinese Companies

    Strategies for Conquering International Markets

    China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplaceThe rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them ... Read more

    $35.00 USD

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  • International Business Strategy

    Rethinking the Foundations of Global Corporate Success

    Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The ... Read more

    $56.59 USD

  • The China Strategy

    Harnessing the Power of the World's Fastest-Growing Economy

    by Edward Tse ...
    No major enterprise or financial institution can avoid doing business with China -- if not directly, then through myriad hidden connections. Global businesses either use Chinese resources or sell to and in China or compete with companies that do.Because there's no avoiding China, business leaders need a framework that orders the different (and seemingly contradictory) streams of data that hint at ... Read more

    $11.99 USD

  • How We Compete

    What Companies Around the World Are Doing to Make it in Today's Global Economy

    "Impressive... This is an evidence-based bottom-up account of the realities of globalisation. It is more varied, more subtle, and more substantial than many of the popular works available on the subject." -- Financial TimesBased on a five-year study by the MIT Industrial Performance Center, How We Compete goes into the trenches of over 500 international companies to discover which practices are ... Read more

    $4.99 USD

  • China CEO

    Voices of Experience from 20 International Business Leaders

    CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, ... Read more

    $14.99 USD

  • Own the Future

    50 Ways to Win from The Boston Consulting Group

    The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future.In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting ... Read more

    $21.00 USD

  • Principles of Corporate Social Responsibility (CSR)

    A companion for students and practicing managers in developing and emerging markets

    Principles of Corporate Social Responsibility: A guide for students and practicing managers in developing and emerging countries is designed to meet the urgent need for a comprehensive and definitive introduction and teaching text for Corporate Social Responsibility [CSR]. With the aim to become the standard textbook to teach a complete course unit at undergraduate or postgraduate levels, this is ... Read more

    $9.99 USD or Free with Kobo Plus

  • The China Factor

    Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

    by Amy Karam ...
    The Innovation of Globalization – proven strategies to succeed and out-compete emerging competitionDoes your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior ... Read more

    $18.00 USD

  • China's Next Strategic Advantage

    From Imitation to Innovation

    A book for everyone who does business with China or in China.The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave ... Read more

    $15.99 USD

  • Global Strategy

    This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies.Written by an experienced teacher possessing a strong ... Read more

    $40.00 USD

  • Strategy for Success in Asia

    Mastering Business in Asia

    In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. One of the first books to offer a perspective effective company strategy and how local and multinational companies can achieve strategic ... Read more

    $20.00 USD

  • Global Strategies for Emerging Asia

    The multinational corporate guide for thriving in the Asian marketplaceLed by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S ... Read more

    $30.00 USD