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  • Optimal Guidance and Its Applications in Missiles and UAVs

    Series series Engineering (R0)
    This book presents a comprehensive overview of the recent advances in the domain of optimal guidance, exploring the characteristics of various optimal guidance algorithms and their pros and cons. Optimal guidance is based on the concept of trajectory optimization, which minimizes the meaningful performance index while satisfying certain terminal constraints, and by properly designing the cost ... Read more

    $179.09 USD

  • Doing Chinese Philosophy

    A Focus on Philosophical Methodology

    by Shaoming Chen ...
    Series series Philosophy and Religion (R0)
    This book focuses on "doing Chinese philosophy", the concept of which is a derivative form of Ludwig Wittgenstein's expression "doing philosophy". On the one hand, its approach differs from the traditional philosophical study method, which tends to discuss rather than do; on the other, it focuses on the unique features of Chinese philosophy. The concept of "Chinese philosophy" combines classical ... Read more

    $98.09 USD

  • Advances in High Temperature Ceramic Matrix Composites and Materials for Sustainable Development

    Series Book 263 - Ceramic Transactions Series
    Global population growth and tremendous economic development has brought us to the crossroads of long-term sustainability and risk of irreversible changes in the ecosystem. Energy efficient and ecofriendly technologies and systems are critically needed for further growth and sustainable development. While ceramic matrix composites were originally developed to overcome problems associated with the ... Read more

    $231.00 USD

  • Export Marketing Strategy

    Tactics and Skills That Work

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial ... Read more

    $6.29 USD

  • International Marketing in the Fast Changing World

    Series Book 26 - Advances in International Marketing
    Volume 26 of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, cultural and institutional ... Read more

    $150.89 USD

  • Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

    by Shaoming Zou ...
    Series Book 23 - Advances in International Marketing
    Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there is significant research and practitioner interest. This volume seeks to capture and synthesize the cutting-edge knowledge in the area of branding, ... Read more

    $159.09 USD

  • Entrepreneurship in International Marketing

    Series Book 25 - Advances in International Marketing
    "The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at ... Read more

    $129.59 USD

  • International Marketing in Fast Changing Environment

    Series Book 24 - Advances in International Marketing
    Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, ... Read more

    $159.09 USD