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Corporate Purpose

Why It Matters More Than Strategy

by Shankar Basu ...

Series series Routledge Library Editions: The Automobile Industry
Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to ... Read more

$48.99 USD

Originally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to
... Read more

American Icon

Alan Mulally and the Fight to Save Ford Motor Company

by Bryce G. Hoffman ...

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the ... Read more

$13.99 USD

Also available as: Audiobook

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.Under the
... Read more

Also available as: Audiobook
Secret Formula

The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

by Frederick Allen ...

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century ... Read more

$12.99 USD or Free with Kobo Plus

Also available as: Audiobooks

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" ( Publishers Weekly).Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century
... Read more

Also available as: Audiobooks
The Reckoning

by David Halberstam ...

This New York Times –bestselling history is "an immense, and immensely readable, saga of the American and Japanese auto industries" ( Boston Globe ).After generations of creating high-quality automotive products, American industrialists began losing ground to the Japanese auto industry in the decades after World War II. Pulitzer Prize-winner David Halberstam, with his signature p... ... Read more

$14.39 USD or Free with Kobo Plus

This New York Times –bestselling history is "an immense, and immensely readable, saga of the American and Japanese auto industries" ( Boston Globe ).After generations of creating high-quality automotive products, American industrialists began losing ground to the Japanese auto industry in the decades after World War II. Pulitzer Prize-winner David Halberstam, with his signature p...
... Read more
BP - Where Did it All Go Wrong?

by Paul Andrews ...

Series Book 12 - AUK New Authors
BP - Where did it all go wrong? is a quick-read business biography; it is a history and current breakdown of British Petroleum. The book introduces the reader to BP, how the company was formed, the chequered past it has, and discusses the recent disaster of one of the biggest oil spills in history. The book is skillfully written by Paul Andrews, who interprets many of the more advanced ... Read more

$2.99 USD or Free with Kobo Plus

BP - Where did it all go wrong? is a quick-read business biography; it is a history and current breakdown of British Petroleum. The book introduces the reader to BP, how the company was formed, the chequered past it has, and discusses the recent disaster of one of the biggest oil spills in history. The book is skillfully written by Paul Andrews, who interprets many of the more advanced
... Read more
Shift

Inside Nissan's Historic Revival

by Carlos Ghosn ...

In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. ... Read more

$6.99 USD

In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy.
... Read more
The Partnership

The Making of Goldman Sachs

by Charles D. Ellis ...

The inside story of one of the world?s most powerful financial InstitutionsNow with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind ... Read more

$14.99 USD

Also available as: Audiobook

The inside story of one of the world?s most powerful financial InstitutionsNow with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind
... Read more

Also available as: Audiobook
Driving Honda

Inside the World's Most Innovative Car Company

by Jeffrey Rothfeder ...

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot ... Read more

Was $9.99 USD Now $8.99 USD

Since its birth as a motorcycle company in 1949, Honda has steadily grown into one of the world’s largest automakers and engine manufacturers, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot
... Read more
Faster, Higher, Farther

How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

by Jack Ewing ...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

$12.29 USD

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than
... Read more
Forged in Crisis

The Making of Five Courageous Leaders

by Nancy Koehn ...

A WALL STREET JOURNAL BESTSELLER“Five gritty leaders whose extraordinary passion and perseverance changed history…a gripping read on a timeless and timely topic” —Angela Duckworth, #1 bestselling author of GritAn enthralling historical narrative filled with critical leadership insights, Forged in Crisis, by celebrated Harvard Business School historian Nancy Koehn, spotlights five masters of crisis ... Read more

$13.99 USD

A WALL STREET JOURNAL BESTSELLER“Five gritty leaders whose extraordinary passion and perseverance changed history…a gripping read on a timeless and timely topic” —Angela Duckworth, #1 bestselling author of GritAn enthralling historical narrative filled with critical leadership insights, Forged in Crisis, by celebrated Harvard Business School historian Nancy Koehn, spotlights five masters of crisis
... Read more
How Toyota Became #1

Leadership Lessons from the World's Greatest Car Company

by David Magee ...

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior ... Read more

$6.99 USD

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But how did it pass Ford and GM to become the world?s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing?Journalist David Magee dug deeply into Toyota?s past and present, interviewing senior
... Read more
West Point Way of Leadership

by Larry Donnithorne ...

West Point has bred more CEOs than any business school, and the leadership skills taught there are truly matters of life and death. Bolder than Sun Tzu, savvier than Gracian -- THE book on learning to lead. ... Read more

$12.99 USD

West Point has bred more CEOs than any business school, and the leadership skills taught there are truly matters of life and death. Bolder than Sun Tzu, savvier than Gracian -- THE book on learning to lead.
... Read more

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Top Series in United States

Routledge Library Editions: The Automobile Industry

Corporate Purpose

People who read this also enjoyed

American Icon

Secret Formula

The Reckoning

BP - Where Did it All Go Wrong?

Shift

The Partnership

Driving Honda

Faster, Higher, Farther

Forged in Crisis

How Toyota Became #1

West Point Way of Leadership

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