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scott w cooper

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  • Tips and Traps for Marketing Your Business

    Win new customers—and keep them coming backWhether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You’ll also find ... Read more

    $15.59 USD

  • The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

    The planning guide marketers have relied on for two decades—updated and expandedFor more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and expanded fourth edition, Roman Hiebing, Jr., Scott Cooper, and Steve Wehrenberg outline how to develop ... Read more

    $39.59 USD