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“scott todaro”

Showing 1 - 12 of 12 results for “scott todaro”
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  • The Next CMO

    A Guide to Operational Marketing Excellence

    by Peter Mahoney, Scott Todaro, Dan Faulkner ...
    The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... Read more

    $3.99 USD

  • The Next CMO

    A Guide to Operational Marketing Excellence

    by Peter Mahoney, Scott Todaro, Dan Faulkner ...
    The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... Read more

    $3.99 USD

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  • Consumption Economics: The New Rules of Tech

    The New Rules of Tech

    by J. B. Wood, Todd Hewlin, Thomas Lah ...
    If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when ... Read more

    $9.89 USD or Free with Kobo Plus

  • The Lean Six Sigma Guide to Doing More With Less

    Cut Costs, Reduce Waste, and Lower Your Overhead

    by Mark O. George ...
    Create New Profits in Any EconomyIn this difficult economic climate, it's vital to cut waste that can eat at a company's bottom line and boost efficiency at every organizational level. The traditional business solution in a crisis is to slash away non-critical talent and resources, often doing more harm than good. There is a far better systematic approach to doing more with less.As a leading ... Read more

    $21.00 USD

  • Call Centers For Dummies

    by Real Bergevin, Afshan Kinder, Winston Siegel, Bruce Simpson ...
    Tips on making your call center a genuine profit centerIn North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses ... Read more

    $17.00 USD

  • The Little Black Book of Project Management

    by Michael Thomsett ...
    The revised and updated third edition of this book reflects the newest techniques, the latest project management software, as well as the most recent changes to the Project Management Body of Knowledge (PMBOK™).For nearly twenty years, The Little Black Book of Project Management has provided businesspeople everywhere with a quick and effective introduction to project management tools and ... Read more

    $4.49 USD

  • Fundamentals of Project Management

    by Joseph Heagney ...
    Project mishaps are all too common but often easy to avoid. Fundamentals of Project Management gets both new and current managers up to speed on the basics—the first crucial step for completing projects timely and on budget.Having already helped many generations of project managers navigate the ins and outs of every aspect of successful project management, this revised edition remains the perfect ... Read more

    $11.49 USD

  • Consulting For Dummies

    by Bob Nelson, Peter Economy ...
    A clear, concise resource for entering this lucrative career fieldConsulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting ... Read more

    $16.00 USD

  • Perfect Phrases for Setting Performance Goals

    by Douglas Max, Robert Bacal ...
    Series series Perfect Phrases Series
    Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... Read more

    $9.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Performance Partnerships

    The Checkered Past, Changing Present, & Exciting Future of Affiliate Marketing

    by Robert Glazer ...
    The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to ... Read more

    $0.99 USD or Free with Kobo Plus

  • Sales Growth

    Five Proven Strategies from the World's Sales Leaders

    by Thomas Baumgartner, Homayoun Hatami, Maria Valdivieso de Uster, McKinsey & Company Inc. ...
    The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and ... Read more

    $19.00 USD

  • Strategic Supply Management

    Creating the Next Source of Competitive Advantage

    by Robert Trent ...
    The popular press is loaded with stories about supply problems affecting many industries. Extensive outsourcing of major portions of a firms value chain, relentless pressure from customers to improve product and service functionality and to reduce costs across almost every industry, and steep global competition have combined to create a search for new sources of competitive advantage. This search ... Read more

    $31.49 USD