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Top Series in United States

Showing 1 - 12 of 12 results for “scott mccabe
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  • Social Tourism

    Global Challenges and Approaches

    Social tourism - the practice of offering programmes, events and activities to enable disadvantaged population groups to enjoy tourism - is of increasing interest to academia. Beginning with an introduction to the social tourism concept, its relevance and target groups, this book then provides reflections about emerging topics case studies of programmes in action across Europe, Oceania and the ... Read more

    $129.59 USD

  • Social Tourism at the Crossroads

    Social tourism is at a pivotal point. Over the past decade, there has been increased interest and research into social tourism issues, and as a result there is now much greater evidence on the important role that social tourism can play in providing significant benefits for the people supported through social tourism schemes. However, despite these advances and awareness of the benefits of tourism ... Read more

    $59.99 USD

  • Marketing for Sustainable Tourism

    Edited by Xavier Font, Scott McCabe ...
    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, ... Read more

    $59.99 USD

  • The Routledge Handbook of Tourism Marketing

    Edited by Scott McCabe ...
    Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.The Routledge ... Read more

    $72.99 USD

  • Social Tourism in Europe

    Theory and Practice

    Series Book 52 - Aspects of Tourism
    This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to examine the concepts and contexts underpinning social tourism that will be a key reference point for ... Read more

    $23.79 USD

  • Marketing Communications in Tourism and Hospitality

    by Scott McCabe ...
    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a ... Read more

    $72.99 USD

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  • Service Quality Management in Hospitality, Tourism, and Leisure

    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Read more

    $101.99 USD

  • Youth Transitions among Descendants of Turkish Immigrants in Amsterdam and Strasbourg:

    A Generation in Transition

    by Elif Keskiner ...
    Series series Social Sciences (R0)
    This open access book maps the youth transitions of descendants of migrants from Turkey living in Amsterdam and Strasbourg, through a comparative mixed-methods research design. As such, it is of interest to discussions in youth sociology, social mobility and second-generation research. The book follows transition trajectories of the second-generation, from school to activity or inactivity in the ... Read more

    Free

  • Managing Change, Creativity and Innovation

    A fresh approach to managing organizational change by looking at it as complex, dynamic and messy as opposed to a series of neat, linear stages and processes leading to success.Key to the approach is the idea that change, creativity and innovation all overlap and interconnect rather than being three separate areas of study and that managing the three together is central to organizations having the ... Read more

    $84.59 USD

  • Celebrating Urban Community Life

    Fairs, Festivals, Parades, and Community Practice

    Communal celebrations bring out the best in us, offering a place for people to come together and take a break from the routines of daily life. They are a vital aspect of city life and are increasingly popular as an urban development strategy.Celebrating Urban Community Life is a comprehensive guide to understanding and enhancing communal celebrations as a source of community capital. Drawing on ... Read more

    $34.59 USD

  • Teaching and Digital Technologies

    Big Issues and Critical Questions

    Teaching and Digital Technologies: Big Issues and Critical Questions helps both pre-service and in-service teachers to critically question and evaluate the reasons for using digital technology in the classroom. Unlike other resources that show how to use specific technologies – and quickly become outdated, this text empowers the reader to understand why they should (or should not) use digital ... Read more

    $91.09 USD

  • Urban Playground

    How Child-Friendly Planning and Design Can Save Cities

    by Tim Gill ...
    What type of cities do we want our children to grow up in? Car-dominated, noisy, polluted and devoid of nature? Or walkable, welcoming, and green? As the climate crisis and urbanisation escalate, cities urgently need to become more inclusive and sustainable. This book reveals how seeing cities through the eyes of children strengthens the case for planning and transportation policies that work for ... Read more

    $47.99 USD