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scott goodson

Showing 1 - 12 of 12 results for “scott goodson
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  • Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

    by Scott Goodson ...
    The secret to movement marketing?Your customers want to make a difference“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”—Daniel H. Pink, author of Drive and A Whole New ... Read more

    $33.89 USD

  • Activate Brand Purpose

    How to Harness the Power of Movements to Transform Your Company

    SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER*: Axiom Awards 2022 - Business Commentary Category*The greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a company advocated ... Read more

    $38.69 USD

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  • Crucial Conversations Skills

    How Do You Communicate When the Stakes Are High?Learn how with these TWO GROUNDBREAKING BOOKS in ONE eBOOK PACKAGE!In any organization, the best laid plans boil down to one simple thing: how well we come together to bring them to fruition. But more often than not, we end up dealing with people who come across as disagreeable, stubborn, or even obstructive. And emotions flare up. The only way to ... Read more

    $24.69 USD

  • Coaching for Improved Work Performance, Revised Edition

    Managing employees in today’s rapidly evolving workplace can sometimes feel like negotiating a minefield. Such recent new trends as flextime, telecommting, 360-degree feedback, the flattening of hierarchies, and the increased use of temps and contract workers present tough new challenges for supervisors in every field. This timely, completely revised and updated edition of Ferdinand Fournies’s ... Read more

    $16.89 USD

  • A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

    The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media ... Read more

    $19.49 USD

  • The Social Media Strategist: Build a Successful Program from the Inside Out

    Build a powerful social media strategy to increase buzz—and the bottom lineIn today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish ... Read more

    $30.29 USD

  • High Performance Team Coaching

    A Comprehensive System for Leaders and Coaches

    “High Performance Team Coaching (HPTC) is a fantastic resource and a ‘must read’ for all Team Leaders and Coaches. The authors demystify the concepts of creating and sustaining high performance teams and how to lead and coach them. Built upon solid research and investigation along with practical and relevant action steps, it is a resource that will help move your team from average or good, to high ... Read more

    $7.99 USD

  • Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams

    by Dan Sherman ...
    Leverage the power of the world's largest professional network for all your business purposesMaximum Success with LinkedIn revolutionizes the way busy professionals use LinkedIn. It isn’t just about professional networking and job-seeking; it’s a step-by-step guide to answering any professional challenge by harnessing the potential of LinkedIn. It explains how to use LinkedIn to:Find customers, ... Read more

    $12.99 USD

  • Pinterest Power: Market Your Business, Sell Your Product, and Build Your Brand on the World's Hottest Social Network

    Start Marketing NOW on the World's Fastest-Growing Website!You thought Facebook, YouTube, and Twitter were big? Pinterest is outpacing them all. As a marketer, you can't afford to ignore this amazing new platform.Why should you start marketing right now on Pinterest? In a word: MORE. You'll drive more traffic, get more customers, and make more money than ever! Pinterest Power provides all the ... Read more

    $19.49 USD

  • Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg DIGITAL AUDIO

    Wall Street Journal BestsellerMake Your Mark in the World with the Five Success Principles of the World-Changing Social Media SiteIf Facebook were a country, it would be the third largest in the world.Facebook accounts for one of every seven minutes spent online.More than one billion pieces of content are shared on Facebook.There’s no doubt about it. Mark Z... ... Read more

    $27.39 USD

  • Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

    Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenueLikeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and ... Read more

    $19.49 USD

  • The Facebook Era

    Tapping Online Social Networks to Market, Sell, and Innovate

    by Clara Shih ...
    NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!Five new chapters: planning/metrics, customer service, and much moreNew and revamped case studiesNew guest contributions from world-class experts, such as Charlene LiNew, instantly actionable “To Do” lists after every chapterNew Facebook discussion threads and much more!Whatever ... Read more

    $27.39 USD