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Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker ...

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of ... Read more

$17.00 USD

Also available as: Audiobook

Apply software-inspired management concepts to accelerate modern marketingIn many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of
... Read more

Also available as: Audiobook
The New Automation Mindset

The Leadership Blueprint for the Era of AI-For-All

by Vijay Tella ...

****A WALL STREET JOURNAL AND USA TODAY BESTSELLER**Explore the true potential and impact of business automation**Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting ... Read more

$17.00 USD

Also available as: Audiobook

****A WALL STREET JOURNAL AND USA TODAY BESTSELLER**Explore the true potential and impact of business automation**Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting
... Read more

Also available as: Audiobook
Audiobook

The New Automation Mindset

The Leadership Blueprint for the Era of AI-For-All

by Vijay Tella ...

Narrated by Shawn K. Jain ...

Unabridged

8 hours 47 min

Explore the true potential and impact of business automationDigital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing ... Read more

$19.99 USD

Also available as: eBook

Explore the true potential and impact of business automationDigital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing
... Read more

Also available as: eBook
Audiobook

Hacking Marketing

Agile Practices to Make Marketing Smarter, Faster, and More Innovative

by Scott Brinker ...

Narrated by Walter Dixon ...

Unabridged

6 hours 39 min

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance ... Read more

$27.99 USD

Also available as: eBook

Marketing management is racing to keep pace with the technological advances that are disrupting how customers connect and interact with brands. Instead of planning and producing a few big campaigns, marketers today must design and operate an explosion of continuous marketing touchpoints that evolve as quickly as their organization can manage. Marketing's speed, adaptability, and ability to balance
... Read more

Also available as: eBook

Audiobook

Marketing 5.0

Technology for Humanity

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...

Narrated by Steve Menasche ...

Unabridged

7 hours 8 min

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business ... Read more

$12.99 USD

Also available as: eBook

In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business
... Read more

Also available as: eBook
Audiobook

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

by Ben Horowitz ...

Narrated by Kevin Kenerly ...

Unabridged

7 hours 57 min

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult ... Read more

$25.99 USD

Also available as: eBook

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult
... Read more

Also available as: eBook
Cybersecurity for Beginners

by Raef Meeuwisse ...

This book provides an easy insight into the essentials of cybersecurity, even if you have a non-technical background. You may be a business person keen to understand this important subject area or an information security specialist looking to update your knowledge.‘The world has changed more in the past 10 years than in any 10 year period in human history... Technology is no longer a peripheral ... Read more

$9.99 USD

This book provides an easy insight into the essentials of cybersecurity, even if you have a non-technical background. You may be a business person keen to understand this important subject area or an information security specialist looking to update your knowledge.‘The world has changed more in the past 10 years than in any 10 year period in human history... Technology is no longer a peripheral
... Read more
Kill It with Fire

Manage Aging Computer Systems (and Future Proof Modern Ones)

by Marianne Bellotti ...

Kill It with Fire chronicles the challenges of dealing with aging computer systems, along with sound modernization strategies.How to survive a legacy apocalypse“Kill it with fire,” the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more ... Read more

$11.99 USD

Also available as: Audiobook

Kill It with Fire chronicles the challenges of dealing with aging computer systems, along with sound modernization strategies.How to survive a legacy apocalypse“Kill it with fire,” the typical first reaction to a legacy system falling into obsolescence, is a knee-jerk approach that often burns through tons of money and time only to result in a less efficient solution. This book offers a far more
... Read more

Also available as: Audiobook
Business in the Cloud

What Every Business Needs to Know About Cloud Computing

by Michael H. Hugos, Derek Hulitzky ...

A close look at cloud computing's transformational role in businessCovering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on ... Read more

$27.00 USD

A close look at cloud computing's transformational role in businessCovering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on
... Read more
Customer Data Platforms

Use People Data to Transform the Future of Marketing Engagement

by Martin Kihn, Christopher B. O'Hara ...

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and ... Read more

$15.00 USD

Master the hottest technology around to drive marketing successMarketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and
... Read more
Managing the Testing Process

Practical Tools and Techniques for Managing Hardware and Software Testing

by Rex Black ...

New edition of one of the most influential books on managing software and hardware testingIn this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing ... Read more

$27.00 USD

New edition of one of the most influential books on managing software and hardware testingIn this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing
... Read more
Executive's Guide to Cloud Computing

by Eric A. Marks, Bob Lozano ...

Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leadersIn less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five ... Read more

$30.00 USD

Also available as: Audiobook

Your organization can save and thrive in the cloud with this first non-technical guide to cloud computing for business leadersIn less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook, Twitter and many others also carved out important roles; in less than five
... Read more

Also available as: Audiobook

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“scott brinker”

Hacking Marketing

The New Automation Mindset

The New Automation Mindset

Hacking Marketing

People who read these also enjoyed

Marketing 5.0

The Hard Thing About Hard Things

Cybersecurity for Beginners

Kill It with Fire

Business in the Cloud

Customer Data Platforms

Managing the Testing Process

Executive's Guide to Cloud Computing

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“scott brinker”

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