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Business Marketing Face to Face

by Chris Fill, Scot McKee ...

The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges, ... Read more

$45.09 USD

The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours and an emphasis on conversations and connectedness. Despite these complexities and challenges,
... Read more
Creative B2B Branding (No, Really)

Building a Creative Brand in a Business World

by Scot McKee ...

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands. What readers will gain from Creative B2B Branding (No, Really): A deep focus and understanding of B2B branding from the coalface; The ... Read more

$45.09 USD

B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands. What readers will gain from Creative B2B Branding (No, Really): A deep focus and understanding of B2B branding from the coalface; The
... Read more

Essential Tools for Management Consulting

Tools, Models and Approaches for Clients and Consultants

by Simon Burtonshaw-Gunn ...

The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and ... Read more

$22.00 USD

The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and
... Read more
Start-ups

A toolkit for entrepreneurs

Edited by BCS, The Chartered Institute for IT ...

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also ... Read more

$3.99 USD

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also
... Read more
Essential Tools for Organisational Performance

Tools, Models and Approaches for Managers and Consultants

by Simon Burtonshaw-Gunn, Malik Salameh ...

This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly, ... Read more

$30.00 USD

This book focuses on organizational development for increased business performance. The text and models cover process management, leading to change management and organizational development. Burtonshaw-Gunn and Salameh show that process implementation in any business depends on two key factors. First, the role of knowledge management in organizational and individual improvement is vital. Secondly,
... Read more
Executive Writing Skills for Managers

Master Word Power to Lead Your Teams, Make Strategic Links and Develop Relationships

by Fiona Talbot ...

Series series Better Business English
Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc) ... Read more

$18.99 USD

Executive Writing Skills for Managers deals with the English business writing you need at the top of your career. It focuses on writing English as a key business tool in international business which may have to be tailored for a multicultural readership. The invaluable guidance includes how to harmonize the English you and your teams use (for example, for performance evaluation, sales pitch etc)
... Read more
Sales Management

by F.O. Boachie-Mensah ...

Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world. ... Read more

$3.99 USD

Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world.
... Read more
Make an Impact with Your Written English

How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

by Fiona Talbot ...

Series series Better Business English
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the ... Read more

$18.79 USD

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience.It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the
... Read more
Successful Networking

How to Build New Networks for Career and Company Progression

by Frances Kay ...

Series series Creating Success series
The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or ... Read more

$18.79 USD

The benefits of networking are many - improving the chances of keeping a job, getting a new one, career progression, learning how to get along with others and improving personal effectiveness and company performance.Successful Networking is designed to remove the fear factor and encourage people to make the effort to 'network for success'. It gives you advice and guidance on handling any social or
... Read more
Handbook of CRM

by Adrian Payne ...

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent ... Read more

Was $94.99 USD Now $79.99 USD

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it.Based on recent
... Read more
Successful Time Management

by Patrick Forsyth ...

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating ... Read more

$11.99 USD

In this day of increased pressure to achieve results, time management has become a vital skill. With time-saving solutions, checklists, tips and techniques, Successful Time Management helps review and assess time management techniques and shows how to adopt new work practices to make effective use of time. It includes great advice on controlling paperwork, getting and staying organized, delegating
... Read more
Essential Guide to Operations Management

Concepts and Case Notes

by David Bamford, Paul Forrester ...

This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufacturing situations. The book adapts a strategic stance by providing a framework for effective decision making and is aimed at practising managers who need to design working processes, manage change and make ... Read more

$46.00 USD

This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufacturing situations. The book adapts a strategic stance by providing a framework for effective decision making and is aimed at practising managers who need to design working processes, manage change and make
... Read more

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Business Marketing Face to Face

Creative B2B Branding (No, Really)

People who read these also enjoyed

Essential Tools for Management Consulting

Start-ups

Essential Tools for Organisational Performance

Executive Writing Skills for Managers

Sales Management

Make an Impact with Your Written English

Successful Networking

Handbook of CRM

Successful Time Management

Essential Guide to Operations Management

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