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  • Cross-Cultural Fashion Marketing

    Ethnic Fashion, Diversity and Inclusion

    Series series Routledge Studies in the Fashion Industry
    Often neglected by fashion academics, culture underpins diversity and inclusivity of fashion, and more socially aware consumers exhibit ways in which fashion can be displayed within culturally diverse contexts. This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. The book aims to ... Read more

    $33.99 USD

  • Luxury and Fashion Marketing

    The Global Perspective

    Series series Routledge Studies in Marketing
    The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet, at the same time, incorporates subtle regional nuances into luxury and fashion ... Read more

    $73.99 USD

  • The Real Life

    Hello readers, in this book I have discussed and shared some important parts of my life like pain, motivation, karma, struggle, success.I can be your opinion ... Read more

    $5.00 USD or Free with Kobo Plus

  • The Facts Of The Life

    This book is about facts of life where you can find easy tips and help others with them. ... Read more

    $5.00 USD or Free with Kobo Plus

  • Business Practices, Growth And Economic Policy In Emerging Markets

    Series Book 1 - Wspc Series In Business And Emerging Markets
    Globalization has forced international firms to be competitive, innovative, and most importantly, adaptive to the changing economic conditions and consumer behavior, and emerging threats from local firms based in developing countries and emerging markets. These markets also have one of the fastest growth rates in the world given the advancement in technology, the rise in global investments, and ... Read more

    $62.99 USD

  • Cooperatives in the Global Economy

    Cooperatives in the Global Economy presents a unique collection of research-based chapters contributed by leading social and economic thinkers that provide critical insights into how the cooperative business model meets the challenges of the complex global problems in today’s competitive economy. Apart from theoretical arguments in favor of the value-based cooperative business model, this book ... Read more

    $105.29 USD

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  • Succeeding From The Margins Of Canadian Society: A Strategic Resource For New Immigrants, Refugees And International Students

    It is possible to overcome barriers to minority success in Canada. The stance of this book is that new immigrants, refugees and international students do not have to settle for underachievement despite the cultural and structural disadvantages they face in Canada. The fact is, the unequal social structure of Canada has some cracks, and many minorities have used strategic resources to open up these ... Read more

    $8.69 USD

  • Change by Design

    How Design Thinking Transforms Organizations and Inspires Innovation

    by Tim Brown ...
    In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business ... Read more

    $20.99 USD

  • Routledge Handbook on Consumption

    Series series Routledge International Handbooks
    Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an ... Read more

    $70.99 USD

  • Emotional Branding

    The New Paradigm for Connecting Brands to People

    by Marc Gobe ...
    Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between ... Read more

    $13.99 USD

  • Consumer Culture Theory

    *NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS*Over the past forty years, Consumer Culture Theory (CCT) has emerged as a distinctive field of study that synthesizes diverse subjects such as anthropology, cultural studies, marketing, political theory and sociology to provide new insights into consumers’ relationships to the marketplace and the influence of commercial action on culture.This ... Read more

    $71.99 USD

  • Sustainable Food Consumption in China

    Changing Foodscapes, Values and Practices

    Series series Critical Food Studies
    This book investigates the current and potential roles of food consumption to address sustainability challenges in China.Focusing on the megacity of Guangzhou, it looks at sustainability and food from the perspectives of government, commercial, and third sector actors, and through the lived experiences of consumers. It charts the rapidly transforming landscapes of retail across urban China and the ... Read more

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