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The Customer Centricity Ebook Collection (3 Books)

Customer Centricity, The Customer Centricity Playbook, and The Customer-Base Audit

by Peter Fader, Bruce G. S. Hardie, Michael Ross, Sarah E. Toms ...

Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes ... Read more

$35.99 USD

Available for the First Time—Three Books in One!The Customer Centricity Ebook Collection is a must-have for any business leader looking to understand and implement customer-centric strategies. This collection includes three essential books by renowned experts Peter Fader, Bruce Hardie, Michael Ross, and Sarah Toms, all of whom are leaders in the field of customer centricity.The collection includes
... Read more
The Customer Centricity Playbook

Implement a Winning Strategy Driven by Customer Lifetime Value

by Peter Fader, Sarah E. Toms ...

***2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.**How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion ... Read more

$14.99 USD

Also available as: Audiobook

***2019 AXIOM BUSINESS BOOK AWARD WINNERFeatured in* Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google.**How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion
... Read more

Also available as: Audiobook

Customer Centricity

Focus on the Right Customers for Strategic Advantage

by Peter Fader ...

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many ... Read more

$12.99 USD

A powerful call to action, Customer Centricity upends some of our most fundamental beliefs about customer service, customer relationship management, and customer lifetime value.Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out.Starbucks is one of many
... Read more
Great Ceos Are Lazy

How Exceptional Ceos Do More in Less Time

by Jim Schleckser ...

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs ... Read more

$7.99 USD or Free with Kobo Plus

How do the really exceptional CEOs get more done in less time than everyone else? What is their technique for getting their work done while still having the time to spend pursuing hobbies and spending quality time with their friends and family? The truth is that great and lazy CEOs know a secret when it comes to time management. Rather than spending a little time on a lot of things, the best CEOs
... Read more
High Growth Handbook

Scaling startups from 10 to 10,000 people

by Elad Gil ...

High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common ... Read more

Was $15.00 USD Now $9.99 USD or Free with Kobo Plus

High Growth Handbook is the playbook for growing your startup into a global brand.Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises.Across all of these breakout companies, Gil has identified a set of common
... Read more
Measuring Performance

by Harvard Business Review ...

Series series Pocket Mentor
Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance ... Read more

$11.59 USD or Free with Kobo Plus

Organizations want--and need--to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance
... Read more
Problem Hunting

The Tech Startup Textbook

by Brian Long ...

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investorsIn Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding ... Read more

$16.99 USD

Also available as: Audiobook

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investorsIn Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding
... Read more

Also available as: Audiobook
What Every Angel Investor Wants You to Know (PB)

by Brian Cohen, John Kador ...

WHAT IF YOU HAD AN ANGEL ON YOUR SIDE?"Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round CapitalWhen you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes ... Read more

$22.39 USD

WHAT IF YOU HAD AN ANGEL ON YOUR SIDE?"Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round CapitalWhen you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes
... Read more
Entrepreneurship: A Real-World Approach

by Rhonda Abrams ...

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help ... Read more

$35.99 USD

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now--expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help
... Read more
Guerrilla Marketing for Financial Advisors

Innovating Financial Professionals Through Practice Management

by Jay Conrad Levinson, Grant W. Hicks ...

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their ... Read more

$11.59 USD or Free with Kobo Plus

This practical marketing guide offers inspiring examples and field-tested advice specifically designed for financial advisors.Guerrilla Marketing is different from traditional marketing. Instead of simply spending money on and hoping for the best, readers will discover how to invest time, energy and imagination into growing their business. Financial professionals will be able to grow their
... Read more
Starting a Business QuickStart Guide

The Simplified Beginner’s Guide to Launching a Successful Small Business, Turning Your Vision into Reality, and Achieving Your Entrepreneurial Dream

by Ken Colwell, PhD MBA ...

THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS!**Includes FREE Digital Bonuses! Essential Business Plan Checklist, Financial Statement Templates, and More!**Learn Why QuickStart Guides are Loved by Over 1 Million Readers Around the WorldHave you ever dreamt of starting your own business and living life on your terms?This book shows you EXACTLY what you need to know to stand out from the ... Read more

$12.99 USD or Free with Kobo Plus

THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS!**Includes FREE Digital Bonuses! Essential Business Plan Checklist, Financial Statement Templates, and More!**Learn Why QuickStart Guides are Loved by Over 1 Million Readers Around the WorldHave you ever dreamt of starting your own business and living life on your terms?This book shows you EXACTLY what you need to know to stand out from the
... Read more
Unicorn Tears

Why Startups Fail and How To Avoid It

by Jamie Pride ...

The real-world secrets to startup successUnicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within. ... Read more

$14.00 USD

The real-world secrets to startup successUnicorn Tears is the smart entrepreneur’s guide to startups. A full 92% of startups fail in the first three years — but failure is not inevitable. Most of these companies self-sabotage, unconsciously eliminating any chance at success before they even get started. It’s not the economy, it’s not politics, it’s not external factors; failure comes from within.
... Read more

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The Customer Centricity Ebook Collection (3 Books)

The Customer Centricity Playbook

People who read these also enjoyed

Customer Centricity

Great Ceos Are Lazy

High Growth Handbook

Measuring Performance

Problem Hunting

What Every Angel Investor Wants You to Know (PB)

Entrepreneurship: A Real-World Approach

Guerrilla Marketing for Financial Advisors

Starting a Business QuickStart Guide

Unicorn Tears

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