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Showing 1 - 12 of 12 results for “sara quach”
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  • Digital Video Advertising Strategies

    Grow your Brand with Online Videos

    by Nirma Jayawardena, Mitchell Ross, Sara Quach, Park Thaichon, Abhishek Behl ...
    In an age of rapid technological evolution, Digital Video Advertising Strategies: Grow Your Brand with Online Videos provides a comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video, this edited volume systematically outlines ... Read more

    $86.09 USD

  • Luxury Marketing, Sustainability and Technology

    The Future of Luxury Management

    Edited by Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Luxury Management
    Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing.Through a range of empirical and ... Read more

    $60.99 USD

  • Artificial Intelligence for Marketing Management

    Edited by Park Thaichon, Sara Quach ...
    Series series Routledge Studies in Marketing
    Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.This book also explores the dark side of AI in marketing management and discusses ethics and ... Read more

    $57.99 USD

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  • Innovative Learning Environments in STEM Higher Education

    Opportunities, Challenges, and Looking Forward

    Edited by Jungwoo Ryoo, Kurt Winkelmann ...
    Series series SpringerBriefs in Statistics
    As explored in this open access book, higher education in STEM fields is influenced by many factors, including education research, government and school policies, financial considerations, technology limitations, and acceptance of innovations by faculty and students. In 2018, Drs. Ryoo and Winkelmann explored the opportunities, challenges, and future research initiatives of innovative learning ... Read more

    Free

  • The Serendipity Mindset

    The Art and Science of Creating Good Luck

    by Christian Busch ...
    Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere.Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • RESTART Sustainable Business Model Innovation

    by Sveinung Jørgensen, Lars Jacob Tynes Pedersen ...
    Series series Palgrave Studies in Sustainable Business In Association with Future Earth
    Taking the business model as point of departure, this open access book explores how companies and organizations can contribute to a more sustainable future by designing innovative models that are both sustainable and profitable. Based upon years of research, it draws together theoretical foundations and existing literature on the topic of sustainable business alongside case studies and practical ... Read more

    Free

  • Crowdsourcing in Management Research

    A New Tool for Scientific Inquiry

    by Regina Lenart-Gansiniec ...
    Series series Routledge Open Business and Economics
    Crowdsourcing in Management Research explores the evolving landscape of academic research in the context of contemporary legal, social, cultural, and technological shifts. The book delves into the intricate processes and challenges associated with managing crowdsourcing initiatives in science. It sheds light on the essential competencies required by those initiating crowdsourcing projects, ... Read more

    Free

  • Digital Advertising

    Theory and Research

    Edited by Shelly Rodgers, Esther Thorson ...
    Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is ... Read more

    $80.99 USD

  • Eco-Friendly and Fair

    Fast Fashion and Consumer Behaviour

    Edited by Mark Heuer, Carolin Becker-Leifhold ...
    Series series Textile Institute Series: Responsibility and Sustainability
    The make-take-waste paradigm of fast fashion explains much of the producer and consumer behavior patterns towards fast fashion. The evolution from a two-season fashion calendar to fast fashion, characterized by rapid product cycles from retailers and impulse buying by consumers, presents new challenges to the environment, workplace and labour practices.This book provides a comprehensive overview ... Read more

    $61.99 USD

  • Reshaping Learning

    Frontiers of Learning Technology in a Global Context

    Edited by Ronghuai Huang, Kinshuk, J. Michael Spector ...
    Series series Education (R0)
    This edited volume with selected papers from extinguished experts and professors in the field of learning technology and the related fields who are far-sighted and have his/her own innovative thoughts on the development of learning technology. This book will addresses the main issues concerned with the trend and future development of learning processes, innovative pedagogies changes, effects of ... Read more

    $89.09 USD

  • Sustainable Luxury Brands

    Evidence from Research and Implications for Managers

    by Cesare Amatulli, Matteo De Angelis, Michele Costabile, Gianluigi Guido ...
    Series series Business and Management (R0)
    This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and ... Read more

    $143.09 USD

  • Artificial Intelligence in Customer Service

    The Next Frontier for Personalized Engagement

    Edited by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika ...
    Series series Intelligent Technologies and Robotics (R0)
    This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in ... Read more

    $179.09 USD