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Showing 1 - 12 of 12 results for “sanjit kumar roy”
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  • Services Marketing Cases in Emerging Markets

    An Asian Perspective

    Edited by Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ...
    Series series Business and Management (R0)
    This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, ... Read more

    $71.99 USD

  • Marketing Cases from Emerging Markets

    Edited by Eva Kipnis, Dilip Mutum, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed ... Read more

    $49.49 USD

  • Strategic Marketing Cases in Emerging Markets

    Edited by Atanu Adhikari, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and ... Read more

    $62.99 USD

  • Instructor's Manual for Strategic Marketing Cases in Emerging Markets

    A Companion Volume

    Edited by Atanu Adhikari, Sanjit Kumar Roy ...
    Series series Business and Management (R0)
    This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases ... Read more

    $35.99 USD

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    Agents’ Competences in International Personal Selling of Services

    by Anna Antczak, Barbara A. Sypniewska ...
    Series series Business and Management (R0)
    Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. ... Read more

    $53.99 USD

  • Strategy in Airline Loyalty

    Frequent Flyer Programs

    by Evert R. de Boer ...
    This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to ... Read more

    $152.99 USD

  • Development of Tourism and the Hospitality Industry in Southeast Asia

    Edited by Purnendu Mandal, John Vong ...
    Series series Business and Management (R0)
    This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives ... Read more

    $89.09 USD

  • Wine and Tourism

    A Strategic Segment for Sustainable Economic Development

    Edited by Marta Peris-Ortiz, María de la Cruz Del Río Rama, Carlos Rueda-Armengot ...
    Series series Business and Management (R0)
    The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in some locations. It will explore the interaction between tourism and viticulture in wine tourism destinations, while also explaining some of the repercussions of these activities. This book covers various topics including regional ... Read more

    $89.09 USD

  • Evolution of Destination Planning and Strategy

    The Rise of Tourism in Croatia

    Edited by Larry Dwyer, Renata Tomljenović, Sanda Čorak ...
    This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, ... Read more

    $134.09 USD

  • How to be a Porno Producer

    by Nick Shoveen ...
    How to be a Porno Producer is the perfect book for any person with creative talent who would like to explore the possibiliity of getting into the very profitable business of producing Porno films.Some of the sections of this book thoroughly cover the important categories of:CastingFinding a LocationBudgetingEquipment RentalPost ProductionModel ReleasesResourcesMarketingFormat ChoiceMusicThe Cover, ... Read more

    $4.99 USD or Free with Kobo Plus

  • Report on China’s Cruise Industry

    Edited by Hong Wang ...
    The book contains 12 contributions that explain the current state of China’s cruise industry and future development. Dating from the 1960s and with the rapid development of over 50 years, the modern cruise industry has developed into one of the fastest growing industries with the most remarkable economic benefits in the global tourism and hospitality industry, known as a “golden industry on the ... Read more

    $134.09 USD

  • Competitiveness Creation and Maintenance in the Postal Services Industry

    A Lithuanian Case Study

    by Vaida Pilinkienė, Vilma Deltuvaitė, Asta Daunorienė, Vaidas Gaidelys ...
    Series series Business and Management (R0)
    This book examines the changing business and economic environment for postal services in Lithuania and the upcoming challenges for this industry. Postal services continue to play a central part in the development of national economies. However, the economic and social role of postal services has changed rapidly and fundamentally over the last two decades. In most industrialized countries, paper ... Read more

    $89.09 USD