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  • The Dark Side of Marketing

    Technology, Consumer Autonomy and Recuperative Marketing

    by Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani ...
    Series series Business and Management (R0)
    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history, psychology, ... Read more

    $143.09 USD