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Brands with a Conscience

How to Build a Successful and Responsible Brand

Edited by Nicholas Ind, Sandra Horlings ...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go ... Read more

$38.69 USD

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go
... Read more

The New Rules of Green Marketing

Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn A. Ottman ...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman ... Read more

$17.99 USD

Also available as: Audiobook

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman
... Read more

Also available as: Audiobook
SuperCorp

How Vanguard Companies Create Innovation, Profits, Growth, and Social Good

by Rosabeth Moss Kanter ...

Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.Based on an extraordinary three-year ... Read more

$4.99 USD

Rosabeth Moss Kanter on the answer to the global crisis of business and American-style capitalism.Out of the ashes of conventional business models arises a set of companies using their power not only for profits and sustainable growth but also social good.If you think business corporations are doomed to be lumbering, bloated, and corrupt, think again.Based on an extraordinary three-year
... Read more
Climate Change, Capitalism, and Corporations

Processes of Creative Self-Destruction

by Christopher Wright, Daniel Nyberg ...

Climate change is one of the greatest threats facing humanity, a definitive manifestation of the well-worn links between progress and devastation. This book explores the complex relationship that the corporate world has with climate change and examines the central role of corporations in shaping political and social responses to the climate crisis. The principal message of the book is that despite ... Read more

Was $36.99 USD Now $28.69 USD

Climate change is one of the greatest threats facing humanity, a definitive manifestation of the well-worn links between progress and devastation. This book explores the complex relationship that the corporate world has with climate change and examines the central role of corporations in shaping political and social responses to the climate crisis. The principal message of the book is that despite
... Read more
Social Entrepreneurship and Innovation

International Case Studies and Practice

Edited by Ken Banks ...

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity of mobile phones, there are more people working to solve pressing social and environmental problems in the world today than ever before. Social Entrepreneurship and Innovation presents the journeys of pioneering - and often ... Read more

$53.09 USD

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet and the ubiquity of mobile phones, there are more people working to solve pressing social and environmental problems in the world today than ever before. Social Entrepreneurship and Innovation presents the journeys of pioneering - and often
... Read more
Ethics in Advertising

Making the case for doing the right thing

by Wally Snyder ...

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for ... Read more

$70.99 USD

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional.The author presents the rules of ethical conduct recommended by the Institute for
... Read more
Corporate Community Involvement

The Definitive Guide to Maximizing Your Business' Societal Engagement

by Nick Lakin, Veronica Scheubel ...

"We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?"Companies around the world are trying to answer these questions. Many are asking the same questions even as, ... Read more

$48.99 USD

"We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?"Companies around the world are trying to answer these questions. Many are asking the same questions even as,
... Read more
What To Do Before Your Book Launch

by Randy Susan Meyers, M. J. Rose ...

What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips. ... Read more

$5.99 USD or Free with Kobo Plus

What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
... Read more
Advertising

What Everyone Needs to Know®

by Mara Einstein ...

Series series What Everyone Needs To Know®
That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last ... Read more

$10.49 USD

That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last
... Read more
Power Living Through Science

by Dr. Brian Keen CGE ...

Most ethical categories are based upon philosophical concepts rather than scientific laws. The truth can be known with theanthropic ethics,which understands theology as a scientific discipline.By using this approach, author Brian Keen,president of the Ethics Institute, describes a method for applying professional ethical standards using scientific methodologies.Individuals can use this approach to ... Read more

$8.99 USD

Most ethical categories are based upon philosophical concepts rather than scientific laws. The truth can be known with theanthropic ethics,which understands theology as a scientific discipline.By using this approach, author Brian Keen,president of the Ethics Institute, describes a method for applying professional ethical standards using scientific methodologies.Individuals can use this approach to
... Read more
The Definitive WooCommerce Guide: How to 19x your eCommerce revenue in 5 months (2018)

Dramatically increase your WooCommerce eCommerce Store Sales

by Ben Stanford ...

It turns out you can dramatically increase your WooCommerce sales by adding a few plugins to your site. Our client has a WooCommerce product page that is converting 21.7% of traffic into new purchases.In this eBook I’m going to show you what these plugins and techniques are.. and exactly how you can easily add them to your WordPress website.Achieving e-commerce success with your WordPress site ... Read more

$3.68 USD or Free with Kobo Plus

It turns out you can dramatically increase your WooCommerce sales by adding a few plugins to your site. Our client has a WooCommerce product page that is converting 21.7% of traffic into new purchases.In this eBook I’m going to show you what these plugins and techniques are.. and exactly how you can easily add them to your WordPress website.Achieving e-commerce success with your WordPress site
... Read more
CSR: Towards a DEFINITION

by Dr. Joji Valli ...

What is CSR?Can there be a single definition possible?What is CSR anyway?Until, last few decades of twentieth century, there was no explicit mention of the term Corporate Social Responsibility or CSR anywhere, though it was present. So this book will give in-depth overview of the theoretical aspects such as definitions, evolution, and philosophical impetus of the term CSR. ... Read more

$0.99 USD or Free with Kobo Plus

What is CSR?Can there be a single definition possible?What is CSR anyway?Until, last few decades of twentieth century, there was no explicit mention of the term Corporate Social Responsibility or CSR anywhere, though it was present. So this book will give in-depth overview of the theoretical aspects such as definitions, evolution, and philosophical impetus of the term CSR.
... Read more

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Brands with a Conscience

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The New Rules of Green Marketing

SuperCorp

Climate Change, Capitalism, and Corporations

Social Entrepreneurship and Innovation

Ethics in Advertising

Corporate Community Involvement

What To Do Before Your Book Launch

Advertising

Power Living Through Science

The Definitive WooCommerce Guide: How to 19x your eCommerce revenue in 5 months (2018)

CSR: Towards a DEFINITION

eReaders

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