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“sandra e moriarty”

Showing 1 - 12 of 12 results for “sandra e moriarty”
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  • The Science and Art of Branding

    by Giep Franzen, Sandra E. Moriarty ...
    This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and ... Read more

    $77.99 USD

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  • Design Thinking for Strategic Innovation

    What They Can't Teach You at Business or Design School

    by Idris Mootee ...
    A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and ... Read more

    $22.00 USD

  • Kellogg on Branding

    The Marketing Faculty of The Kellogg School of Management

    Edited by Alice M. Tybout, Tim Calkins ...
    The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Read more

    $21.00 USD

  • The Talent Management Handbook, Second Edition: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People

    by Lance A. Berger, Dorothy R. Berger ...
    THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce. Each section of this book offers state-of-the-art processes, step-by-step practical ... Read more

    $48.59 USD

  • Global Brand Power

    Leveraging Branding for Long-Term Growth

    by Barbara E. Kahn ...
    The branding bible for today's globalized worldToday, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, ... Read more

    $12.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Strategy Handbook

    The Secret Sauce to Daily Business Success

    by Jeroen Kraaijenbrink ...
    Executives, Execution, and Empowerment! It is said that actions speak louder than words. Theory has its place, but experience serves invaluable. With experience, you actually learn, iterate, strategize, and improve. Therefore, it's through strategy and execution together that you gain clarity, solidify priorities, create engagement, achieve quantifiable results, and move one step closer to ... Read more

    $10.99 USD or Free with Kobo Plus

  • Experience Design

    A Framework for Integrating Brand, Experience, and Value

    by Patrick Newbery, Kevin Farnham ...
    Bridge the gap between business and design to improve the customer experienceBusinesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how ... Read more

    $19.00 USD

  • The Power of the 2 x 2 Matrix

    Using 2 x 2 Thinking to Solve Business Problems and Make Better Decisions

    by Alex Lowy, Phil Hood ...
    By studying the work of hundreds of the most original and effective business minds, the authors present a common architecture that illuminates exceptional analysis and creative performance. 2 x 2 Thinking is characterized by a fundamental appreciation for the dynamic and complex nature of business. The best strategists go out of their way to tackle dilemmas rather than merely solve problems. They ... Read more

    $57.00 USD

  • Transforming Performance Measurement

    Rethinking the Way We Measure and Drive Organizational Success

    by Dean Spitzer ...
    Performance improvement thought leader Dean Spitzer explains why performance measurement should be less about calculations and analysis and more about the crucial social factors that determine how well the measurements get used.Transforming Performance Measurement presents a breakthrough approach that will not only significantly reduce those dysfunctions, but also promote alignment with business ... Read more

    $9.99 USD or Free with Kobo Plus

  • Leading Firms

    How Great Professional Service Firms Succeed & How Your Firm Can Too

    by David Kuhlman ...
    Leading a professional service firm is difficult enough in good times, and it is all the more risky in difficult ones. In Leading Firms: How Great Professional Service Firms Succeed & How Your Firm Can Too David Kuhlman, a highly respected management consultant to many of the world's top firms, gives an informed view on how those in professional services can achieve the same success as best-in ... Read more

    $9.99 USD or Free with Kobo Plus

  • Steps to Safety Culture Excellence

    by Terry L. Mathis, Shawn M. Galloway ...
    Provides a clear road map to instilling a culture of safety excellence in any organizationDid you know that accidental injury is among the top ten leading causes of death in every age group? With this book as your guide, you'll learn how to help your organization develop, implement, and sustain Safety Culture Excellence, vital for the protection of and improvement in the quality of life for ... Read more

    $54.00 USD

  • Developing Winning Brand Strategies

    by Lars Finskud ...
    This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a ... Read more

    $6.29 USD