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Digital Neuromarketing

The Psychology Of Persuasion In The Digital Age

by Sam Page ...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

$9.99 USD

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of
... Read more
Unconscious Marketing

25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

by Sam Page ...

How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Read more

$7.99 USD

How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we
... Read more
NeuroLeadership

How The World's Best Leaders Use Psychology To Win

by Sam Page ...

Science has discovered many things about people in the workplace; how output can be increased, happiness improved, patterns of communication optimized. But these research insights rarely make it outside the lab. This book bridges that gap.Organizational Psychologist Samual Page artfully weaves psychological research together with practical application. He marries the science of leadership with its ... Read more

$9.99 USD

Science has discovered many things about people in the workplace; how output can be increased, happiness improved, patterns of communication optimized. But these research insights rarely make it outside the lab. This book bridges that gap.Organizational Psychologist Samual Page artfully weaves psychological research together with practical application. He marries the science of leadership with its
... Read more

All Marketers are Liars

The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

by Seth Godin ...

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

$12.99 USD

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1
... Read more
Pragmalytics

Practical Approaches to Marketing Analytics in the Digital Age

by Cesar A. Brea ...

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern ... Read more

$2.99 USD

The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable. But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navigate the modern
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Chief Culture Officer

How to Create a Living, Breathing Corporation

by Grant McCracken ...

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new ... Read more

$11.99 USD

Trenchantly on point and bursting with insight, anthropologist Grant McCracken shows American corporations how keeping a finger on the pulse of contemporary cultural trends can change their business practices for the better -- and ahead of the curve.Levi-Strauss, the jeans and apparel maker, missed out on the hip-hop trend. They didn't realize that those kids in baggy jeans represented a whole new
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Business-to-Business Marketing

A step-by-step guide

by Mark Eardley ...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

$9.09 USD

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to
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Retention, Recruitment and Employee Relations: How Innovative Organizations Do It

by D. Keith Denton ...

This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world's most competitive and innovative companies to the hands of the Human Resource Manager. Techniques described in the book can help any company enhance its ability to recruit, retain, and improve its employee relations.The ... Read more

$4.95 USD or Free with Kobo Plus

This is a condensed and updated version of my paperback book originally published by Quorum books. It delivers practical and successful techniques used by some of the world's most competitive and innovative companies to the hands of the Human Resource Manager. Techniques described in the book can help any company enhance its ability to recruit, retain, and improve its employee relations.The
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How to be a Porno Producer

by Nick Shoveen ...

How to be a Porno Producer is the perfect book for any person with creative talent who would like to explore the possibiliity of getting into the very profitable business of producing Porno films.Some of the sections of this book thoroughly cover the important categories of:CastingFinding a LocationBudgetingEquipment RentalPost ProductionModel ReleasesResourcesMarketingFormat ChoiceMusicThe Cover, ... Read more

$4.99 USD or Free with Kobo Plus

How to be a Porno Producer is the perfect book for any person with creative talent who would like to explore the possibiliity of getting into the very profitable business of producing Porno films.Some of the sections of this book thoroughly cover the important categories of:CastingFinding a LocationBudgetingEquipment RentalPost ProductionModel ReleasesResourcesMarketingFormat ChoiceMusicThe Cover,
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How to Manage People in Your Remote Team

by Hugo Messer, Darel Cullen, Nico Krijnen, Oscar Halfhide, Thomas Tøth, Anneke Keller, Martijn Leliveld ...

This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen's article,"How to Motivate Your Team," applies Maslow's pyramid of needs to offshore teams.In the second chapter, "How to Create a Self-Supporting Team,"NicoKrijnen shares his experiences with building a remote team from scratch in the Ukraine.In chapter three, Hugo ... Read more

$4.00 USD or Free with Kobo Plus

This book contains seven brilliant articles which shares the insights on managing people remotely. In the first chapter, Darel Cullen's article,"How to Motivate Your Team," applies Maslow's pyramid of needs to offshore teams.In the second chapter, "How to Create a Self-Supporting Team,"NicoKrijnen shares his experiences with building a remote team from scratch in the Ukraine.In chapter three, Hugo
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Marketing Plans In A Week

How To Write A Marketing Plan In Seven Simple Steps

by Ros Jay, John Sealey ...

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why ... Read more

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Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why
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Contextual Pricing: The Death of List Price and the New Market Reality

by Michael Barzelay, John G. Hanson, Cecilia Nguyen, Robert G. Docters ...

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former ... Read more

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A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from your company’s products and services.”—Mark Greatrex, Chief Marketing Officer, Cox Communications, and former
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“sam page”

Digital Neuromarketing

Unconscious Marketing

NeuroLeadership

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All Marketers are Liars

Pragmalytics

Chief Culture Officer

Business-to-Business Marketing

Retention, Recruitment and Employee Relations: How Innovative Organizations Do It

How to be a Porno Producer

How to Manage People in Your Remote Team

Marketing Plans In A Week

Contextual Pricing: The Death of List Price and the New Market Reality

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