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“sally dibb”

Showing 1 - 12 of 12 results for “sally dibb”
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  • Marketing Briefs

    by Sally Dibb, Lyndon Simkin ...
    This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept ... Read more

    $57.99 USD

  • Market Segmentation Success

    Making It Happen!

    by Sally Dibb, Lyndon Simkin ...
    Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select ... Read more

    $96.99 USD

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  • Why We Buy

    The Science Of Shopping

    by Paco Underhill ...
    Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

    $15.99 USD

  • How to Sell More

    Tools and Techniques from Harvard Business Review

    by Harvard Business Review ...
    Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll ... Read more

    $8.99 USD or Free with Kobo Plus

  • I Live in the Future & Here's How It Works

    Why Your World, Work, and Brain Are Being Creatively Disrupted

    by Nick Bilton ...
    Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Exactly What to Say: The Magic Words for Influence and Impact

    by Phil Jones ...
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.Best ... Read more

    $7.99 USD or Free with Kobo Plus

  • The Secrets of Superior Selling Skills

    by Peter Heredia ...
    Do You Know How To; Negotiate - Overcome Objections - Sell a Price Increase? The World’s Top Sales People Do. Now it’s Your Turn... In our competitive market place, winning business and beating the competition are fundamental for successful organisations. In any competition, teams will be made up of naturally gifted “superstars” and those less talented players. One thing is always true though, ... Read more

    $2.99 USD or Free with Kobo Plus

  • The End of Theory

    Financial Crises, the Failure of Economics, and the Sweep of Human Interaction

    by Richard Bookstaber ...
    An in-depth look at how to account for the human complexities at the heart of today's financial systemOur economy may have recovered from the Great Recession—but not our economics. In The End of Theory, Richard Bookstaber discusses why the human condition and the radical uncertainty of our world renders the standard economic model—and the theory behind it—useless for dealing with financial crises. ... Read more

    $15.99 USD

  • Marketing For Beginners

    The key concepts

    by Bittu Kumar ...
    The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing, its strategies, and defines the important terminologies, such as Brand Selection, Distribution ... Read more

    $5.39 USD or Free with Kobo Plus

  • Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales

    by Ace McCloud ...
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities fro... ... Read more

    $3.99 USD or Free with Kobo Plus

  • Consumerology

    The Truth about Consumers and the Psychology of Shopping

    by Philip Graves ...
    Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things ... Read more

    $12.99 USD

  • Business-to-Business Marketing

    A step-by-step guide

    by Mark Eardley ...
    The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to ... Read more

    $9.09 USD