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Showing 1 - 2 of 2 results for “s sreejesh”
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  • Mixed Method Research Design

    An Application in Consumer-Brand Relationships (CBR)

    by S. Sreejesh, Sanjay Mohapatra ...
    Series series Business and Management (R0)
    This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included ... Read more

    $49.49 USD

  • Business Research Methods

    An Applied Orientation

    by Sanjay Mohapatra, S Sreejesh, M R Anusree ...
    Series series Business and Management (R0)
    Since research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis ... Read more

    $89.09 USD