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Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show ... Read more

$12.99 USD

Also available as: Audiobook

The New Way to Get NoticedThe giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show
... Read more

Also available as: Audiobook
The Authority Advantage

Building Thought Leadership Focused on Impact Not Ego

by Rusty Shelton, Adam D. Witty ...

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time ... Read more

$9.99 USD

Also available as: Audiobook

Best In Business™As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time
... Read more

Also available as: Audiobook
Authority Marketing

Your Blueprint to Build Thought Leadership That Grows Business, Attracts Opportunity, and Makes Competition Irrelevant

by Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity ... Read more

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book!Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity
... Read more
Authority Marketing For Dentists

Your Blueprint to Build Thought Leadership That Grows Your Practice, Attracts Patients, and Makes Competition Irrelevant

by Rusty Shelton, Adam D. Witty ...

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a ... Read more

$9.99 USD

Learn how to use Authority Marketing® to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a
... Read more
Audiobook

Authority Advantage, The

Building Thought Leadership Focused on Impact Not Ego

by Adam Witty, Rusty Shelton ...

Narrated by Adam Witty, Rusty Shelton ...

Unabridged

6 hours 23 min

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news ... Read more

$28.99 USD or Free with Kobo Plus

Also available as: eBook

As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field. But before you can reach an audience, you must earn their trust.Unfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.The good news
... Read more

Also available as: eBook
Audiobook

Mastering the New Media Landscape

Embrace the Micromedia Mindset

by Barbara Cave Henricks, Rusty Shelton ...

Narrated by Rusty Shelton ...

Unabridged

4 hours 1 min

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to ... Read more

$12.99 USD

Also available as: eBook

In days past people got the world's attention by winning over the gatekeepers of big media. But the Internet has changed everything- Barbara Cave Henricks and Rusty Shelton show you how to make your voice heard in this brave new world.The world of mass media, in which a few, prime national outlets controlled the messages we all see and hear, has largely vanished. The giant boulders you once had to
... Read more

Also available as: eBook

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Mastering the New Media Landscape

The Authority Advantage

Authority Marketing

Authority Marketing For Dentists

Authority Advantage, The

Mastering the New Media Landscape

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Mastering the New Media Landscape

The Authority Advantage

Authority Marketing

Authority Marketing For Dentists

Authority Advantage, The

Mastering the New Media Landscape