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  • Media Relations and the Modern First Lady

    From Jacqueline Kennedy to Melania Trump

    by Nancy Kegan Smith, Russell Mack, Alison Novak, Maurine H. Beasley, Joshua M. Bentley, Shaniece B. Bickham, Pamela G. Bourland-Davis, Abby M. Brooks, Diana Bartelli Carlin, Linda B. Hobgood, Elizabeth J. Natalle0, Jenni M. Simon1, Erika Cornelius Smith2, Tammy R. Vigil3, Lisa M. Burns4, Myra G. Gutin6, Anne F. Mattina7, Molly Wertheimer8 ...
    Series series Bloomsbury Studies in Political Communication
    Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” ... Read more

    $37.99 USD