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Top Series in United States

Showing 1 - 12 of 12 results for “roya rahimi”
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  • The Ethics of AI in Hospitality and Tourism

    Challenges and Opportunities

    Edited by Sanaz Vatankhah, Yanqing Duan, Roya Rahimi ...
    This innovative and timely book critically explores ethical and governance issues and debates relating to the use of Artificial Intelligence (AI) in the hospitality and tourism industries.The hospitality and tourism sectors are at the forefront of technological advancements, with AI playing a pivotal role in transforming customer engagement, operational strategies, and decision-making processes. ... Read more

    $57.99 USD

  • Contemporary Marketing Management for Tourism and Hospitality

    How New Tech and Gen Z Drive Sustainable Business Transformation

    Edited by Nikolaos Stylos, Roya Rahimi, Peter Robinson ...
    Series series Business and Management (R0)
    Hospitality and tourism is the second largest industry in the world and is a driver of job growth and economic prosperity, accounting for 1 in 10 jobs worldwide. As such, the marketing of hospitality and tourism is a fast developing field, influenced by the latest advances in sustainability and social marketing as well as a new generation of consumers.Gen Z individuals and Gen Alphas are the ... Read more

    $197.09 USD

  • Generation Z Marketing and Management in Tourism and Hospitality

    The Future of the Industry

    Edited by Nikolaos Stylos, Roya Rahimi, Bendegul Okumus, Sarah Williams ...
    Series series Business and Management (R0)
    Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human ... Read more

    $188.99 USD

  • Big Data and Innovation in Tourism, Travel, and Hospitality

    Managerial Approaches, Techniques, and Applications

    Edited by Marianna Sigala, Roya Rahimi, Mike Thelwall ...
    This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.The book proposes a process-based model to identify and ... Read more

    $170.99 USD

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  • Information and Communication Technologies in Tourism 2023

    Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023

    Edited by Berta Ferrer-Rosell, David Massimo, Katerina Berezina ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book provides an extensive overview of the usage of information and communication technologies in the tourism and hospitality industry. It presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 30th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2023 conference. The enclosed papers cover ... Read more

    Free

  • Strategic Marketing in Tourism Services

    Edited by Rodoula H. Tsiotsou, Ronald E. Goldsmith ...
    Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment ... Read more

    $95.19 USD

  • Information and Communication Technologies in Tourism 2021

    Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021

    Edited by Wolfgang Wörndl, Chulmo Koo, Jason L. Stienmetz ...
    Series series Springer Nature Proceedings excluding Computer Science
    This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social ... Read more

    Free

  • The Handbook of Managing and Marketing Tourism Experiences

    Edited by Marios Sotiriadis, Dogan Gursoy ...
    The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.It has the following specific objectives: first to analyse the main issues and ... Read more

    $205.99 USD

  • Millennials, Generation Z and the Future of Tourism

    by Fabio Corbisiero, Salvatore Monaco, Elisabetta Ruspini ...
    Series Book 7 - The Future of Tourism
    This book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It demonstrates that if the tourism industry is to enjoy future growth, it must understand and meet the particular needs of these two generations. The volume explores the present and future challenges faced by the tourism industry as a result of the generational turnover, ... Read more

    $14.29 USD

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy ...
    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.Parts I and II define and examine the main hospitality ... Read more

    $65.99 USD

  • Vintage Luxury Fashion

    Exploring the Rise of the Secondhand Clothing Trade

    Edited by Daniella Ryding, Claudia E. Henninger, Marta Blazquez Cano ...
    Series series Palgrave Advances in Luxury
    Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential ... Read more

    $170.99 USD

  • The Rise of Positive Luxury

    Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth

    Edited by Wided Batat ...
    Series series Routledge Studies in Luxury Management
    Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being ... Read more

    $59.99 USD