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  • Brand Valuation

    by Luc Paugam, Paul André, Henri Philippe, Roula Harfouche ...
    Series series Routledge Studies in Accounting
    In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, economic ... Read more

    $65.99 USD