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“rosa chun”

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  • Corporate Reputation and Competitiveness

    by Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper ...
    This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy.It presents a new approach to managing ... Read more

    $80.99 USD