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Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

$15.99 USD

Also available as: Audiobook

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and
... Read more

Also available as: Audiobook
Obvious Adams

The story of a successful businessman

by Robert R. Updegraff ...

**FOREWORD BY RORY SUTHERLANDThe secret behind every extraordinary business success is really no secret at all...**First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks.While others chase complexity, Obvious Adams teaches that we ... Read more

$5.99 USD

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**FOREWORD BY RORY SUTHERLANDThe secret behind every extraordinary business success is really no secret at all...**First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks.While others chase complexity, Obvious Adams teaches that we
... Read more
Transport for Humans

Are We Nearly There Yet?

by Pete Dyson, Rory Sutherland ...

Series series Perspectives
Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Read more

$15.99 USD

Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at
... Read more
Decoded

The Science Behind Why We Buy

by Phil Barden ...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Read more

$13.00 USD

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically
... Read more
The Activation Imperative

How to Build Brands and Business by Inspiring Action

by William Rosen, Laurence Minsky ...

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Read more

$28.99 USD

How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence
... Read more
Audiobook

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland ...

Narrated by Rory Sutherland ...

Unabridged

9 hours 38 min

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.” ... Read more

$28.99 USD

Also available as: eBook

**HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book.”
... Read more

Also available as: eBook
Audiobook

Hacking The Unconscious

by Rory Sutherland ...

Narrated by Rory Sutherland ...

Unabridged

4 hours 39 min

Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Read more

$19.99 USD

Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess
... Read more

Audiobook

Just the Good Stuff

No-BS Secrets to Success (No Matter What Life Throws at You)

by Jim VandeHei ...

Narrated by Jonathan Todd Ross ...

Unabridged

5 hours 7 min

NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him ... Read more

$20.99 USD

Also available as: eBook

NEW YORK TIMES BESTSELLER • A deeply personal, authentic, and clear-eyed guide to navigating today’s complex world and building a meaningful, successful career and life—no matter where you start out—from the bestselling author and cofounder of Axios and Politico.Jim VandeHei’s high school guidance counselor laid it out clearly: VandeHei wasn’t cut out for college. In 1990, you could find him
... Read more

Also available as: eBook
The Fund

Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend

by Rob Copeland ...

The unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio. An instant New York Times bestseller!Ray Dalio does not want you to read this book.When the billionaire founder of Bridgewater Associates, the largest hedge fund on the planet, announced in 2022 that he was stepping down from the company he started out of his apartment nearly 50 years ago, the news made ... Read more

$12.99 USD

Also available as: Audiobook

The unauthorized, unvarnished story of famed Wall Street hedge-fund manager Ray Dalio. An instant New York Times bestseller!Ray Dalio does not want you to read this book.When the billionaire founder of Bridgewater Associates, the largest hedge fund on the planet, announced in 2022 that he was stepping down from the company he started out of his apartment nearly 50 years ago, the news made
... Read more

Also available as: Audiobook
Arriving Today

From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

by Christopher Mims ...

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail ... Read more

$10.99 USD

Shortlisted for the 2021 Porchlight Business Book Awards, Current Events & Public AffairsThe Wall Street Journal technology columnist reveals the fascinating story behind the misleadingly simple phrase shoppers take for granted—“Arriving Today”—in this eye-opening investigation into the new rules of online commerce, transportation, and supply chain management.We are at a tipping point in retail
... Read more
Going Infinite

The Rise and Fall of a New Tycoon

by Michael Lewis ...

**AN INSTANT #1 NEW YORK TIMES BESTSELLERWith a new afterword on Sam Bankman-Fried’s trial and its aftermathOne of the New Yorker’s Best Books of 2023 • One of PureWow’s 42 Books to Gift in 2023 This Year • One of Fortune’s Best Crypto Books of 2023“Going Infinite is in many ways Lewis at his best. He marshals a complex global story without losing sight of the delightful and revealing human ... Read more

$13.69 USD

**AN INSTANT #1 NEW YORK TIMES BESTSELLERWith a new afterword on Sam Bankman-Fried’s trial and its aftermathOne of the New Yorker’s Best Books of 2023 • One of PureWow’s 42 Books to Gift in 2023 This Year • One of Fortune’s Best Crypto Books of 2023“Going Infinite is in many ways Lewis at his best. He marshals a complex global story without losing sight of the delightful and revealing human
... Read more
Stories That Stick

How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

by Kindra Hall ...

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to ... Read more

$15.99 USD

Also available as: Audiobook

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to
... Read more

Also available as: Audiobook

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Top Series in United States

Perspectives

Alchemy

Obvious Adams

Transport for Humans

Decoded

The Activation Imperative

Alchemy

Hacking The Unconscious

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Just the Good Stuff

The Fund

Arriving Today

Going Infinite

Stories That Stick

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