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Top Series in United States

Showing 1 - 6 of 6 results for “rory sutherland”
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  • Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland ...
    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas."Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and ... Read more

    $15.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Transport for Humans

    Are We Nearly There Yet?

    by Pete Dyson, Rory Sutherland ...
    Series series Perspectives
    Engineers plan transport systems, people use them. But the ways in which an engineer measures success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We are not cargo. We choose how and when to travel, influenced not only by speed and time but by habit, status, comfort, variety – and many other factors that engineering equations don’t capture at ... Read more

    $15.19 USD

  • Decoded

    The Science Behind Why We Buy

    by Phil Barden ...
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Read more

    $13.00 USD

  • The Activation Imperative

    How to Build Brands and Business by Inspiring Action

    by William Rosen, Laurence Minsky ...
    How can marketers navigate the growing array of marketing specialties, multiplying media options and data sources, and increasing content saturation to improve effectiveness and return on investment?How can they provide consumers with seamless experiences of value across channels that overcome behavioral barriers and actually deliver results?In The Activation Imperative, William Rosen and Laurence ... Read more

    $28.19 USD

  • Audiobook

    Alchemy

    The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

    by Rory Sutherland ...
    Narrated by Rory Sutherland ...

    Unabridged

    9 hours 38 min

    **HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.""A breakthrough book. Wonderfully applicable to about everything in life."" —Nassim Nicholas Taleb, author of The Black Swan“Veins of wisdom emerge regularly and brilliantly from these pages. Don't miss this book. ... Read more

    $28.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Hacking The Unconscious

    by Rory Sutherland ...
    Narrated by Rory Sutherland ...

    Unabridged

    4 hours 39 min

    Rory Sutherland explores the stories and psychology behind the most influential marketing campaigns in history, and smashes apart received wisdom with a look at iconoclastic ideas.Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess ... Read more

    $19.99 USD