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“ron morritt”

Showing 1 - 12 of 12 results for “ron morritt”
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  • Segmentation Strategies for Hospitality Managers

    Target Marketing for Competitive Advantage

    by Ron Morritt, Art Weinstein ...
    Get the competitive edge in a fierce market!Effective market segmentation approaches can show a company which customer group is most profitable and how to best serve their needs. Segmentation Strategies for Hospitality Managers: Target Marketing for Competitive Advantage is a marketing primer whose time has come, teaching segmentation approaches that can make a difference where it really countsthe ... Read more

    $82.99 USD

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  • Teaching Languages to Students with Specific Learning Differences

    by KORMOS, Judit, SMITH, Anne Margaret ...
    This is a comprehensive resource for new language teachers and experienced professionals who wish to enhance their knowledge of working with students who have a Specific Learning Difference such as dyslexia. It can be used a core text, forming the basis of a course, or as supplementary reading to extend existing courses. ... Read more

    $16.99 USD

  • How to Sell Cruises Step-by-Step: A Beginner's Guide to Becoming a "Cruise-Selling" Travel Agent, 2nd Edition

    by Lori Berberian Pelentay ...
    How to Sell Cruises Step-by-Step is a beginner's guide to selling cruises for travel agents. Whether you are a new or seasoned agent, this book gives you a checklist of everything you need to know when making cruise bookings. The book goes into detail about Mass Market, Premium, and Luxury cruise lines, and discusses each element of a cruise booking, including reading deck plans, money matters, ... Read more

    $9.99 USD or Free with Kobo Plus

  • The Waiter & Waitress and Waitstaff Training Handbook

    A Complete Guide to the Proper Steps in Service for Food & Beverage Employees

    by Lora Arduser ...
    This training handbook was designed for use by all food service serving staff members. The guide covers every aspect of restaurant customer service for the positions of host, waiter or waitress, head waiter, captain, and bus person. ... Read more

    $17.99 USD

  • Revenue Superstar! - The Simple Rules of Hotel Revenue Management

    by Johan Hammer ...
    Being a hotel revenue manager requires mastering complex systems, keeping abreast of evolving technologies and adapting to continuous change. To be successful, the best revenue managers repeatedly ask difficult questions, seeking answers that will safeguard the financial health of their hotels and ensure their rooms are not only booked, but optimized. But what may surprise you is that answers to ... Read more

    $5.99 USD or Free with Kobo Plus

  • The Complete Guide to Successful Event Planning: Completely Revised 2nd Edition

    by Shannon Kilkenny ...
    Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning 2nd ... Read more

    $32.79 USD or Free with Kobo Plus

  • Tourism Supply Chain Management

    by Haiyan Song ...
    Series series Advances in Tourism
    Fierce global competition in the tourism industry is now focused on integral parts of supply chains rather than on individual firms. The highly competitive environment has forced tourism firms to look for ways to enhance their competitive advantage. Tourism products are often viewed by consumers as a value-added chain of different service components and identifying ways to effectively manage the ... Read more

    $77.99 USD

  • Key Concepts in Event Management

    by Bernadette Quinn ...
    Series series SAGE Key Concepts series
    "I found this text to be exactly what we were looking for to give our students a good understanding of the contemporary issues that affect the Events industry. I have recommended this as essential reading. It is well written and the format makes it an easy read raising key issues and challenging theory."- Tanya Bellingham, School of Tourism & Hospitality, University of Plymouth"An essential events ... Read more

    $67.49 USD

  • Contemporary Wine Studies

    Dancing with Bacchus

    by Gareth Morgan, Richard Tresidder ...
    The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses.This innovative book offers a critical study of wine from social and cultural ... Read more

    $83.99 USD

  • Hotel Pricing in a Social World

    Driving Value in the Digital Economy

    by Kelly A. McGuire ...
    Series series Wiley and SAS Business Series
    Take control of revenue management in the new hotel economyHotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape. This groundbreaking book clearly showcases the current environment of the ... Read more

    $28.00 USD

  • Explorer Travellers and Adventure Tourism

    by Dr. Jennifer Laing, Dr. Warwick Frost ...
    Series Book 40 - Tourism and Cultural Change
    This book examines the nexus between exploring and tourism and argues that exploration travel – based heavily on explorer narratives and the promises of personal challenges and change – is a major trend in future tourism. In particular, it analyses how romanticised myths of explorers form a foundation for how modern day tourists view travel and themselves. Its scope ranges from the 'Golden Age' of ... Read more

    $23.79 USD

  • The Professional Bar & Beverage Manager's Handbook: How to Open and Operate a Financially Successful Bar, Tavern, and Nightclub

    by Amanda Miron ...
    A successful beverage operation is much more than top-shelf cocktails. In today’s market, whether running a stand-alone business or one incorporated into a restaurant, hotel or food service operation, the successful bar operator needs product and equipment knowledge, management savvy, marketing skills, insight into the latest trends, and, of course, a strong grasp of mixology.All this and more is ... Read more

    $65.59 USD or Free with Kobo Plus