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“roman russo”

Showing 1 - 12 of 12 results for “roman russo”
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  • How To Act Normal

    By Acting Crazy, In A World Of Influence

    by Roman Russo ...
    Normal? Everyone is trying to be so, but there is no clear definition to what it is, which is why we all end up confused. We look up to society for guidance and we find a strong influencer - marketing. It tell us what to think, how to act, and who to be. But marketing is driven by self-interest. It promises to improve our live, but often fails to deliver on this promise. This is why we have a ... Read more

    $11.99 USD or Free with Kobo Plus

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  • The Wisdom of Crowds

    by James Surowiecki ...
    In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as ... Read more

    $10.99 USD

  • Gen BuY

    How Tweens, Teens and Twenty-Somethings Are Revolutionizing Retail

    by Kit Yarrow, Jayne O'Donnell ...
    Discover the forces driving the decisions of today's most sought after consumersAccording to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on ... Read more

    $15.00 USD

  • The Branded Mind

    What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

    by Erik Du Plessis ...
    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour.Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to ... Read more

    $37.79 USD

  • The Waste Makers

    by Vance Packard ...
    An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.The Waste Makers was the first book to probe the increasing commercialization of ... Read more

    $14.39 USD

  • The Wallet Allocation Rule

    Winning the Battle for Share

    by Timothy L. Keiningham, Lerzan Aksoy, Luke Williams, Alexander J. Buoye ...
    Customer Loyalty Isn't Enough—Grow Your Share of WalletThe Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is ... Read more

    $12.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Difference

    How Anyone Can Prosper in Even The Toughest Times

    by Jean Chatzky ...
    Can you really start from nothing and become truly secure financially?What’s the difference between you and Warren Buffett? Between you and your boss? Or between you and your successful neighbor? What do the financially comfortable have that you don’t?It’s not that those people were born into money, caught a lucky break, or have an Ivy League education. It’s not even that they are smarter than you ... Read more

    Was $11.99 USD Now $8.99 USD

    Also available as: Audiobooks

    Also available as: Audiobooks

  • SuperHubs

    How the Financial Elite and Their Networks Rule our World

    by Sandra Navidi ...
    **A BLOOMBERG BEST BOOK OF THE YEARWINNER - SILVER MEDAL, AXIOM BUSINESS BOOK AWARDS 2018FOREWORD BY NOURIEL ROUBINI**SuperHubs is a rare, behind-the-scenes look at the global financial system and the powerful personal networks through which it is run, at the centre of which sit the Elites - the SuperHubs.Combining an insider's knowledge with principles of network science, Sandra Navidi offers a ... Read more

    $3.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Collective Animal Behavior

    by David J. T. Sumpter ...
    Fish travel in schools, birds migrate in flocks, honeybees swarm, and ants build trails. How and why do these collective behaviors occur? Exploring how coordinated group patterns emerge from individual interactions, Collective Animal Behavior reveals why animals produce group behaviors and examines their evolution across a range of species.Providing a synthesis of mathematical modeling, ... Read more

    $48.99 USD

  • Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    by David A. Aaker, Alexander L. Biel ...
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Read more

    $126.99 USD

  • The Routledge Companion to Consumer Behavior Analysis

    Edited by Gordon Foxall ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology for understanding consumer preference by bringing ... Read more

    $79.99 USD

  • The New Consumers

    The Influence Of Affluence On The Environment

    by Norman Myers, Jennifer Kent ...
    While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources, argue authors Norman Myers and Jennifer Kent in this important new book.The New Consumers examines the environmental impacts of this increased consumption, with ... Read more

    $17.29 USD