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Top Series in United States

Showing 1 - 12 of 12 results for “roland t rust”
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  • The Feeling Economy

    How Artificial Intelligence Is Creating the Era of Empathy

    by Roland T. Rust, Ming-Hui Huang ...
    Series series Business and Management (R0)
    As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker’s competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers’ adaptation to these ... Read more

    $31.49 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • E-Service: New Directions in Theory and Practice

    New Directions in Theory and Practice

    by Roland T. Rust, P.K. Kannan ...
    The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to ... Read more

    $70.99 USD

  • Service Quality

    New Directions in Theory and Practice

    Edited by Roland T. Rust, Richard L. Oliver ...
    The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing. Designed to advance the practice of delivering superior service, the field′s leading scholars and ... Read more

    $70.19 USD

  • Audiobook

    The Feeling Economy

    How Artificial Intelligence Is Creating the Era of Empathy

    by Roland T. Rust, Ming-Hui Huang ...
    Narrated by Sara Sheckells ...

    Unabridged

    7 hours 52 min

    As machines are trained to "think," many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, it is more difficult to automate emotional intelligence, and this is where the human worker's competitive advantage over machines currently lies. This book explores the impact of AI on everyday life, looking into workers' adaptation to these ... Read more

    $15.99 USD

    Also available as: eBook

    Also available as: eBook

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  • Real Education

    Four Simple Truths for Bringing America's Schools Back to Reality

    by Charles Murray ...
    With four simple truths as his framework, Charles Murray, the bestselling coauthor of The Bell Curve, sweeps away the hypocrisy, wishful thinking, and upside-down priorities that grip America’s educational establishment.Ability varies. Children differ in their ability to learn academic material. Doing our best for every child requires, above all else, that we embrace that simplest of truths. ... Read more

    $14.99 USD

  • Motivation to Work

    by Frederick Herzberg ...
    Quality work that fosters job satisfaction and health enjoys top priority in industry all over the world. This was not always so. Until recently analysis of job attitudes focused primarily on human relations problems within organizations. While American industry was trying to solve the unsolvable problem of avoiding interpersonal dissatisfaction, problems with the potential for solution, such as ... Read more

    $67.99 USD

  • District Leadership That Works

    Striking the Right Balance

    by Robert J. Marzano, Timothy Waters ...
    Bridge the great divide between distanced administrative duties and daily classroom impact. This book introduces a top-down power mechanism called defined autonomy, a concept that focuses on district-defined, nonnegotiable, common goals and a system of accountability supported by assessment tools. Defined autonomy creates an effective balance of centralized direction and individualized empowerment ... Read more

    $28.79 USD

  • Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    by David A. Aaker, Alexander L. Biel ...
    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing professionals with academic researchers in advertising. Professionals can gain insight into the new ... Read more

    $126.99 USD

  • Academic Advising Approaches

    Strategies That Teach Students to Make the Most of College

    Edited by Jayne K. Drake, Peggy Jordan, Marsha A. Miller ...
    Strong academic advising has been found to be a key contributor to student persistence (Center for Public Education, 2012), and many are expected to play an advising role, including academic, career, and faculty advisors; counselors; tutors; and student affairs staff. Yet there is little training on how to do so. Various advising strategies exist, each of which has its own proponents.To serve ... Read more

    $49.00 USD

  • Work Motivation in Organizational Behavior

    by Craig C. Pinder ...
    This second edition of the best-selling textbook on Work Motivation in Organizational Behavior provides an update of the critical analysis of the scientific literature on this topic, and provides a highly integrated treatment of leading theories, including their historical roots and progression over the years. A heavy emphasis is placed on the notion that behavior in the workplace is determined by ... Read more

    $62.99 USD

  • Consumer-Brand Relationships

    Theory and Practice

    Edited by Susan Fournier, Michael Breazeale, Marc Fetscherin ...
    The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and how they evolve and decline.While marketing research has a long tradition in the study of business ... Read more

    $77.99 USD

  • Satisfaction: A Behavioral Perspective on the Consumer

    A Behavioral Perspective on the Consumer

    by Richard L. Oliver ...
    Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from ... Read more

    $305.00 USD