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Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to ... Read more

$15.00 USD

Also available as: Audiobook

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to
... Read more

Also available as: Audiobook
FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Untapped Force That Can Be Your Most Powerful Advantage

by Roger Dooley ...

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y... ... Read more

$18.19 USD

Also available as: Audiobook

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y...
... Read more

Also available as: Audiobook
The Persuasion Engine

How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers

by Roger Dooley ...

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial ... Read more

$17.00 USD

Tap into your customers’ unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial
... Read more
Outrageous Startup Growth

Uncovering the Secrets of User Psychology to Scale Your Success

by Colin Hodge ...

Create and market products that people can’t ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world ... Read more

$17.00 USD

Also available as: Audiobook

Create and market products that people can’t ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral—and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world
... Read more

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Audiobook

Brainfluence

100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley ...

Narrated by Mark Ashby ...

Unabridged

7 hours 14 min

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. ... Read more

$19.99 USD

Also available as: eBook

Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups.
... Read more

Also available as: eBook
Audiobook

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Untapped Force That Can Be Your Most Powerful Advantage

by Roger Dooley ...

Unabridged

9 hours 51 min

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y... ... Read more

$19.99 USD

Also available as: eBook

NAMED A "BEST BUSINESS BOOK OF 2019" by strategy+businessAnnually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades.If y...
... Read more

Also available as: eBook

Audiobook

Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

Narrated by Sally Hogshead ...

Unabridged

8 hours 41 min

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to ... Read more

$25.99 USD

Also available as: eBook

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to
... Read more

Also available as: eBook
The Art of Explanation

Making your Ideas, Products, and Services Easier to Understand

by Lee LeFever ...

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving ... Read more

$19.00 USD

Also available as: Audiobook

Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving
... Read more

Also available as: Audiobook
Buyology

Truth and Lies About Why We Buy

by Martin Lindstrom ...

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge ... Read more

$8.99 USD

Also available as: Audiobook

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—TimeHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge
... Read more

Also available as: Audiobook
A Whole New Mind

Why Right-Brainers Will Rule the Future

by Daniel H. Pink ...

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research ... Read more

$10.99 USD

New York Times BestsellerAn exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect TimingThe future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't.Drawing on research
... Read more
Graceful

by Seth Godin ...

Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin. ... Read more

$2.99 USD or Free with Kobo Plus

Here are 30 ideas for making a different in a world that needs you from New York Times bestselling author Seth Godin.
... Read more
The Honest Truth About Dishonesty

How We Lie to Everyone--Especially Ourselves

by Dan Ariely ...

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our ... Read more

$11.49 USD

Also available as: Audiobook

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — TimeDan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our
... Read more

Also available as: Audiobook

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“roger dooley”

Brainfluence

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

The Persuasion Engine

Outrageous Startup Growth

Brainfluence

FRICTION—The Untapped Force That Can Be Your Most Powerful Advantage

People who read these also enjoyed

Fascinate

The Art of Explanation

Buyology

A Whole New Mind

Graceful

The Honest Truth About Dishonesty

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