Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“robyn blakeman”

Showing 1 - 12 of 12 results for “robyn blakeman”
Skip side bar filters

  • Integrated Marketing Communication

    Creative Strategy from Idea to Implementation

    by Robyn Blakeman ...
    Now in its fourth edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Robyn Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format.Throughout, the book explores ... Read more

    $55.99 USD

  • The Bare Bones Introduction to Integrated Marketing Communication

    by Robyn Blakeman ...
    Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cultural norms, making accurate targeting, media selection, and consistency of message more critical ... Read more

    $47.79 USD

  • Advertising Design by Medium

    A Visual and Verbal Approach

    by Robyn Blakeman ...
    Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in ... Read more

    $94.99 USD

  • Advertising Campaign Design

    Just the Essentials

    by Robyn Blakeman ...
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again. ... Read more

    $87.99 USD

  • The Brains Behind Great Ad Campaigns

    Creative Collaboration between Copywriters and Art Directors

    by Margo Berman, Robyn Blakeman ...
    Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign.See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns ... Read more

    $45.39 USD

  • The Bare Bones of Advertising Print Design

    by Robyn Blakeman ...
    The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that ... Read more

    $40.49 USD

People who read these also enjoyed

  • Quick Brainstorming Activities for Busy Managers

    by Thomas Nelson ...
    Author Brian Miller helps you explore the most effective brainstorming method for your team and generate the best results using straightforward, focused activities that each take less than fifteen minutes to complete.Filled with clear, concise guidance and quick, easily implemented techniques, Quick Brainstorming Activities for Busy Managers provides supervisors, managers, and team leaders the fun ... Read more

    $6.99 USD or Free with Kobo Plus

  • Teaching Business Communication: 101 Tips and Techniques

    by Bovee and Thill ...
    Courtland Bovee and John Thill, the leading college textbook authors in the field of business communication, share instructional insights, offer advice on incorporating social media and other technologies into a business communication course, and provide compelling examples of good and bad business writing and other forms of business communication.The authors share their ideas about the best ... Read more

    $1.99 USD or Free with Kobo Plus

  • Click Millionaires

    Work Less, Live More with an Internet Business You Love

    by Scott Fox ...
    The new American Dream is doing work you love with the freedom and income to live the life you want. Thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise.The rules have changed. The American Dream is no longer the "corner office." It's a successful lifestyle business you can run from your home, the beach, or wherever you desire. In this ... Read more

    $18.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel ...
    Through the use of timely case studies and fascinating stories, Six Pixels of Separation offers a complete set of the latest tactics, insights, and tools that will empower you to reach a global audience and consumer base—which, best yet, you can do pretty much for free.Is it important to be connected? Well, consider this: If Facebook were a country, it would have the sixth largest population in ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Facebook Marketing

    An Hour a Day

    by Chris Treadaway, Mari Smith ...
    The bestselling Sybex guide to marketing on Facebook, now fully updatedAs the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, ... Read more

    $24.00 USD

  • Ctrl Alt Delete

    Reboot Your Business. Reboot Your Life. Your Future Depends on It.

    by Mitch Joel ...
    A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are ... Read more

    $11.99 USD

    Also available as: Audiobook

    Also available as: Audiobook