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  • Consumer Decision-Making, Analytics and AI

    by Andrew Smith, Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram ...
    Series series Routledge Studies in Marketing
    Many decisions in our lives are decisions we make as consumers and buyers. Analytics- driven marketing underpinned by machine learning and AI has had a seismic impact on the execution of these decisions and on behavioural outcomes. This book dissects processes and issues at the heart of our emerging reality as human actors embedded in a system of exchange driven by fast-evolving technologies. It ... Read more

    $64.99 USD