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Showing 1 - 12 of 12 results for “roberta capitello”
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  • Case Studies in the Beer Sector

    Edited by Roberta Capitello, Natalia Maehle ...
    Series series Woodhead Publishing Series in Consumer Science and Strategic Marketing
    Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life ... Read more

    $179.99 USD

  • The Wine Value Chain in China

    Consumers, Marketing and the Wider World

    by Roberta Capitello ...
    The Wine Value Chain in China: Global Dynamics, Marketing and Communication in the Contemporary Chinese Wine Market presents information on China and its role as a relevant player in the international wine industry, both as supplier and consumer. The book provides new insights into the global dynamics of the wine industry, expanding the knowledge of academics, practitioners, and students on the ... Read more

    $126.89 USD

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  • Wine Marketing

    by C. Michael Hall, Richard Mitchell ...
    Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self ... Read more

    $87.99 USD

  • Global Big Business and the Chinese Brewing Industry

    by Yuantao Guo ...
    Series series Routledge Studies on the Chinese Economy
    From the 1970s to the 1990s, China implemented a wide array of industrial policies to build up indigenous big business groups in their attempts to ‘catch-up’ with the industries of the developed world. With its entry into the WTO, China is under huge pressure to pursue the market-friendly policies advocated by the advanced economies. This is the first book in English that applies the theories of ... Read more

    $62.99 USD

  • Public Relations Case Studies from Around the World (2nd Edition)

    Edited by Judy VanSlyke Turk, Jean Valin ...
    The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice—from public diplomacy to corporate social responsibility to crisis communications to social justice issues and special events. These chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North ... Read more

    $67.09 USD

  • The Business of Champagne

    A Delicate Balance

    Edited by Steve Charters ...
    Series series Routledge Studies of Gastronomy, Food and Drink
    The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand – it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world.This is the first book ... Read more

    $79.99 USD

  • Economic Perspectives on Craft Beer

    A Revolution in the Global Beer Industry

    Edited by Christian Garavaglia, Johan Swinnen ...
    Series series Economics and Finance (R0)
    This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of ... Read more

    $188.09 USD

  • European Business Ethics Casebook

    The Morality of Corporate Decision Making

    Edited by Wim Dubbink, Luc van Liedekerke, Henk van Luijk ...
    Series series Philosophy and Religion (R0)
    Business cases are at the heart of business ethics as a discipline. Analysis and reflection on the morality of business often is triggered by concrete cases. After four introductory chapters into recent developments within business ethics and the value of case analysis, the present volume offers extensive description of eight recent European cases, mainly stemming from The Netherlands and Belgium ... Read more

    $53.99 USD

  • Global Opportunities for Entrepreneurial Growth

    Coopetition and Knowledge Dynamics within and across Firms

    Edited by Stavros Sindakis, Panagiotis Theodorou ...
    Series series Advanced Strategies in Entrepreneurship, Education and Ecology
    Contemporary markets are increasingly complex and dynamic. Diverse business contexts have become closer, and are increasingly influenced by socio-economic and technological factors. Firms nowadays build alliances even with competing players to ensure entrepreneurial survival and growth. This publication aims to investigate, compare, and contrast the theoretical and practical elements of business ... Read more

    $111.59 USD

  • Brewing, Beer and Pubs

    A Global Perspective

    Edited by I. Cabras, D. Higgins, D. Preece ...
    Series series Business and Management (R0)
    The production of beer today occurs within a bifurcated industrial structure. There exists a small number of large, global conglomerates supplying huge volumes of a limited range of beers, and a plethora of small and medium breweries producing a diverse range of beers sold under unique brands.Brewing, Beer and Pubs addresses a range of contemporary issues and challenges in this key sector of the ... Read more

    $80.99 USD

  • The China Business Model

    Originality and Limits

    by Elisabeth Paulet, Chris Rowley ...
    The China Business Model: Originality and Limits emphasizes transformation of the Chinese Business Model over the last decades. The impact of the financial crisis on China helps the reader understand its evolution towards capitalism. Topics covered include CSR, leadership, and management in China, how do these organizations impact the performance of companies, the financing policy of Chinese firms ... Read more

    $143.99 USD

  • Corporate Sustainability in International Comparison

    State of Practice, Opportunities and Challenges

    Edited by Stefan Schaltegger, Sarah Elena Windolph, Dorli Harms, Jacob Hörisch ...
    Series series Earth and Environmental Science (R0)
    Although every country is distinguished by its history, culture and language as well as its unique economic, environmental and social conditions, it can be expected that international operating companies will exhibit common patterns since sustainability challenges do not stop at national borders.Building on original data based on results of the International Corporate Sustainability Barometer ... Read more

    $89.09 USD