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“robert wollan”

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  • The Social Media Management Handbook

    Everything You Need To Know To Get Social Media Working In Your Business

    by Robert Wollan, Nick Smith, Catherine Zhou ...
    How do organizations manage social media effectively?Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book ... Read more

    $17.00 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    The Social Media Management Handbook

    Everything You Need To Know To Get Social Media Working In Your Business

    by Nick Smith, Robert Wollan, Catherine Zhou ...
    Narrated by Sean Crisden ...

    Unabridged

    10 hours 49 min

    Social media is extremely difficult to implement and manage on an organization-wide basis, for three reasons: Social media is new, so best practices, tools and skills continually evolve at a relatively rapid pace, and organizations lack expertise, and tools. This book provides management systems and tools. Successful social media efforts require significant coordination across many functional ... Read more

    $25.99 USD

    Also available as: eBook

    Also available as: eBook