Skip to main content
Search Button
United States Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


Top Series in United States

Showing 1 - 12 of 12 results for “robert palmatier”
Skip side bar filters

  • Marketing Channel Strategy

    An Omni-Channel Approach

    by Louis W. Stern, Adel I. El-Ansary, Robert Palmatier ...
    Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly.The omni-channel is different ... Read more

    $126.99 USD

  • Relationship Marketing in the Digital Age

    by Lena Steinhoff, Robert Palmatier ...
    Series series Routledge Studies in Marketing
    The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world—including the transition to service-based economies, faster product commoditization, intensified ... Read more

    $62.99 USD

People who read these also enjoyed

  • Scenario Planning in Organizations

    How to Create, Use, and Assess Scenarios

    by Thomas J. Chermack ...
    Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully calibrating their responses and adapting quickly to new circumstances in a fast-changing environment. This book is the most comprehensive treatment to date of the scenario ... Read more

    $28.99 USD

  • Levers of Control

    How Managers Use Innovative Control Systems to Drive Strategic Renewal

    by Robert Simons ...
    Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic control systems, Simons identifies three new control systems that allow strategic change: belief systems that communicate core ... Read more

    $32.99 USD or Free with Kobo Plus

  • Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    by Cees B.M. Van Riel, Charles J. Fombrun ...
    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading ... Read more

    $265.99 USD

  • Organizational Behavior

    A Management Challenge

    by Linda K. Stroh, Gregory B. Northcraft, Margaret A. Neale, (Co-author) Mar Kern, (Co-author) Chr Langlands ...
    This textbook in Organizational Behavior is appropriate for undergraduate as well as MBA students of management and psychology. Very readable, this textbook, authored by accomplished Management professors, will focus on the latest research in OB. ... Read more

    $57.99 USD

  • Technology, Innovation and Entrepreneurship, Part III: My Startup

    by Patri K. Venuvinod ...
    Three insights concerning economic growth have become clear in recent times. Firstly, the key to economic growth is technology (T). Secondly, innovation (I) is the driver of technology growth. Finally, entrepreneurship (E) is a highly powerful but extremely underappreciated contributor to innovation. Yet there persists a paucity of academic books covering the large variety of issues impinging on ... Read more

    $8.99 USD or Free with Kobo Plus

  • Strategic Leadership

    Theory and Research on Executives, Top Management Teams, and Boards

    by Bert Cannella, Sydney Finkelstein, Donald C. Hambrick ...
    Series series Strategic Management
    This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers ... Read more

    $78.29 USD

  • Handbook of Strategic Account Management

    A Comprehensive Resource

    by Diana Woodburn, Kevin Wilson ...
    A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic ... Read more

    $55.00 USD

  • The Principal as Data-Driven Leader

    by Ontario Principals′ Council ...
    Series series Leading Student Achievement Series
    "This series allows school principals to integrate theory and practice themselves, resulting in highly insightful and practical strategies that will make a difference in schools. Practitioners: lead thyselves!"—Michael Fullan, Professor EmeritusOntario Institute for Studies in Education, University of Toronto"Avoiding high-flown theory on the one hand and mere bullet points on the other, these ... Read more

    $31.49 USD

  • Essentials of Organizational Behavior

    An Evidence-Based Approach

    by Terri A. Scandura ...
    Winner of the 2022 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA)Concise, practical, and research-based, Essentials of Organizational Behavior equips students with the necessary skills to become effective leaders and managers. Best-selling author Terri A. Scandura uses an evidence-based approach to introduce students to models proven to enhance the well-being, ... Read more

    $116.99 USD

  • Handbook of Principles of Organizational Behavior

    Indispensable Knowledge for Evidence-Based Management

    Edited by Edwin Locke ...
    There is a strong movement today in management to encourage management practices based on research evidence. In the first volume of this handbook, I asked experts in 39 areas of management to identify a central principle that summarized and integrated the core findings from their specialty area and then to explain this principle and give real business examples of the principle in action. I asked ... Read more

    $136.00 USD