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“robert mcmath”

Showing 1 - 12 of 12 results for “robert mcmath”
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  • What Were They Thinking?

    Marketing Lessons You Can Learn from Products That Flopped

    by Robert McMath ...
    Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ... Read more

    $14.99 USD

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  • All Marketers are Liars

    The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

    by Seth Godin ...
    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”“Will the people who need to hear this story believe it?”“Is it true?”All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 ... Read more

    $12.99 USD

  • Affiliate Marketing Start Up

    by Joseph Matthews ...
    Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication. There are tactics that have worked before with online marketing and are ... Read more

    $2.99 USD

  • Marketing Metrics

    The Definitive Guide to Measuring Marketing Performance

    by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein ...
    Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. ... Read more

    $44.99 USD

  • Marketing to Millennials

    Reach the Largest and Most Influential Generation of Consumers Ever

    by Jeff Fromm, Christie Garton ...
    Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, ... Read more

    $7.99 USD

  • Rethinking Business Strategy for a Hyper-connected World.

    A method for creating an ecosystem of connected products/services that disrupt markets and create new value for users and business.

    by Álvaro Rojo Duran ...
    Much has changed in recent business landscape forcing companies to rethink and update their Industrially-grounded strategies. We are in the middle of a Connected Revolution where digital is transforming businesses left and right.In this book I present a strategy adapted to a fast moving and hyper-connected world, where every ‘thing’ is beginning to be connected. I will also present a method for ... Read more

    Free

  • The McGraw-Hill 36-Hour Course: Online Marketing

    by Lorrie Thomas ...
    Series series McGraw-Hill 36-Hour Courses
    A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to ... Read more

    $18.79 USD

  • Shopper Marketing

    How to Increase Purchase Decisions at the Point of Sale

    by Ville Maila, Markus Ståhlberg ...
    Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful ... Read more

    $41.99 USD

  • Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits

    by Akshay Desai ...
    An Absolutely No-Fluff guide to Unusual Social Media Marketing StrategiesYou have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social ... Read more

    Free

  • Marketing Demystified

    by Donna Anselmo ...
    Series series Demystified
    The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps you master all the ... Read more

    $25.19 USD

  • The Power of Belonging

    A Marketing Strategy for Branding

    by Said Aghil Baaghil ...
    The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stages of founding a ... Read more

    $3.99 USD

  • Neuro Design

    Neuromarketing Insights to Boost Engagement and Profitability

    by Darren Bridger ...
    COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design ... Read more

    $35.99 USD