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  • Pennies and Paper

    The Denomination Effect and Why Our Brains Misunderstand Cash

    Have you ever hesitated for days before breaking a crisp hundred-dollar bill, only to find that once you broke it, the remaining ninety dollars vanished in an afternoon of impulsive, minor purchases? You haven't changed your budget, but your brain has drastically changed how it values the currency. The Denomination Effect is a fascinating quirk of behavioral finance. Our minds perceive a single ... Read more

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