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The Art of Perception

Memoirs of a Life in PR

by Robert Leaf ...

Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 yearsThe Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest ... Read more

$24.99 USD or Free with Kobo Plus

Robert Leaf is the father of modern international public relations and this is the memoir of a man who has been at the forefront of the PR industry for almost 50 yearsThe Art of Perception is the memoir of Robert Leaf, the man who is considered to be the all-time leader in the field of international public relations. As the international CEO of Burson-Marsteller, which became the world's largest
... Read more

Car Guys vs. Bean Counters

The Battle for the Soul of American Business

by Bob Lutz ...

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its ... Read more

$8.99 USD

Also available as: Audiobook

A legend in the car industry reveals the philosophy that's starting to turn General Motors around.In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its
... Read more

Also available as: Audiobook
Hit Refresh

The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone

by Satya Nadella, Greg Shaw, Jill Tracie Nichols ...

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from ... Read more

$10.99 USD

Also available as: Audiobook

“At the core, Hit Refresh, is about us humans and the unique quality we call empathy, which will become ever more valuable in a world where the torrent of technology will disrupt the status quo like never before.” – Satya Nadella from Hit Refresh“Satya has charted a course for making the most of the opportunities created by technology while also facing up to the hard questions.” – Bill Gates from
... Read more

Also available as: Audiobook
One Click

Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt ...

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of ... Read more

$4.99 USD

Also available as: Audiobook

Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click."Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of
... Read more

Also available as: Audiobook
Dream It! Do It!

My Half-Century Creating Disney's Magic Kingdoms

by Marty Sklar ...

Series series Disney Editions Deluxe
Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became ... Read more

$24.99 USD

Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became
... Read more
Faster, Higher, Farther

How One of the World's Largest Automakers Committed a Massive and Stunning Fraud

by Jack Ewing ...

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than ... Read more

$12.99 USD

“A rich history of a company whose cars, for better and worse, have touched millions of lives, a character study of a brilliant but deeply flawed leader, and a case study in how a corporate culture can turn toxic.” —Bethany McLean, New York Times Book ReviewFaster, Higher, Farther chronicles a corporate scandal that rivals those at Enron and Lehman Brothers—one that will cost Volkswagen more than
... Read more
Bury My Heart at Conference Room B

The Unbeatable Impact of Truly Committed Managers

by Stan Slap ...

#3 New York Times Advice/How-To Bestseller #7 Wall Street Journal Nonfiction Bestseller"This book is game changing in a way I have never seen in a business book. I learned about myself and gained new insights into the work I've been doing for thirty years. It is a spectacular read." – John Riccitiello, CEO, Electronic ArtsThis is not a management book. This is a book for managers.Ever have the ... Read more

$5.99 USD

Also available as: Audiobook

#3 New York Times Advice/How-To Bestseller #7 Wall Street Journal Nonfiction Bestseller"This book is game changing in a way I have never seen in a business book. I learned about myself and gained new insights into the work I've been doing for thirty years. It is a spectacular read." – John Riccitiello, CEO, Electronic ArtsThis is not a management book. This is a book for managers.Ever have the
... Read more

Also available as: Audiobook
You Can Get There from Here

My Journey from Struggle to Success

by Bob Knowling ...

"Not just another business autobiography, this is a fascinating and uplifting look into one man's leadership journey through poverty, hardship, racism, and betrayal to becoming one of the most inspirational business leaders of our time."-Jane Marvin, former SVP human resources, Ross Stores, Inc.Bob Knowling is respected by many of America's most admired executives, from Jack Welch to Michael ... Read more

$16.99 USD

"Not just another business autobiography, this is a fascinating and uplifting look into one man's leadership journey through poverty, hardship, racism, and betrayal to becoming one of the most inspirational business leaders of our time."-Jane Marvin, former SVP human resources, Ross Stores, Inc.Bob Knowling is respected by many of America's most admired executives, from Jack Welch to Michael
... Read more
Dirty Little Secrets of Buzz

How to Attract Massive Attention for Your Business, Your Product, or Yourself

by David Seaman ...

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and ... Read more

$11.59 USD

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "Bookfoolery and Babble"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."The Arizona Republic"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and
... Read more
Staying in the Game

The Remarkable Story of Doc Seaman

by Sydney Sharpe ...

Peter C. Newman called him "the Totem of the Titans." From a small Prairie town, Daryl K. "Doc" Seaman became an icon of Canadian business and hockey. He is one of the last of a breed of postwar entrepreneurs and sportsmen who forged modern Canada, striking deals on a handshake and always keeping their word.After flying 82 combat missions during the Second World War, Doc Seaman worked in the oil ... Read more

$9.59 USD or Free with Kobo Plus

Peter C. Newman called him "the Totem of the Titans." From a small Prairie town, Daryl K. "Doc" Seaman became an icon of Canadian business and hockey. He is one of the last of a breed of postwar entrepreneurs and sportsmen who forged modern Canada, striking deals on a handshake and always keeping their word.After flying 82 combat missions during the Second World War, Doc Seaman worked in the oil
... Read more
Biography of an Idea

The Founding Principles of Public Relations

by Edward L. Bernays ...

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative ... Read more

$12.99 USD or Free with Kobo Plus

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinionA twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation's most influential social architects. In Biography of an Idea, Bernays traces the formative
... Read more
The Man Behind The Brand - At the Candy Counter

by Doug Gelbert ...

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let's take a look at the men behind the names on our favorite treats. ... Read more

$0.99 USD or Free with Kobo Plus

Open a copy of the Information Please Almanac and turn to the chapter on famous people. 4000 names and you won't know hardly any. But what about names everyone knows? Pillsbury, Kraft, Kellogg, Gerber. Nowhere to be found. How many names are more famous than Howard Johnson or Oscar Mayer? But who were these folks? Let's take a look at the men behind the names on our favorite treats.
... Read more

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The Art of Perception

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Car Guys vs. Bean Counters

Hit Refresh

One Click

Dream It! Do It!

Faster, Higher, Farther

Bury My Heart at Conference Room B

You Can Get There from Here

Dirty Little Secrets of Buzz

Staying in the Game

Biography of an Idea

The Man Behind The Brand - At the Candy Counter

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