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Showing 1 - 12 of 34 results for “robert l heath”
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  • Seducing the Subconscious

    The Psychology of Emotional Influence in Advertising

    by Robert Heath ...
    Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to ... Read more

    $32.00 USD

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    by Robert L. Heath, Michael J. Palenchar ...
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Read more

    $116.99 USD

  • The Things We Write: Short stories, excerpts, and poems from the authors of Thomas-Jacob Publishing, LLC

    by Melinda Clayton, Malcolm R. Campbell, W. Michael Franklin, Robert Hays, Sharon Heath, Scott Zeidel, Smoky Zeidel ...
    Seven Thomas-Jacob Publishing, LLC authors bring you 15 of their short stories, excerpts, and poems. Sometimes offbeat, always captivating, the selections include historical fiction, magical realism, crime, psychological suspense, literary fiction, coming of age, and poetry for both children and adults. The works are grouped by author name, not genre, ensuring a surprise each time you turn the ... Read more

    $4.99 USD or Free with Kobo Plus

  • Management of Corporate Communication

    From Interpersonal Contacts To External Affairs

    by Robert L. Heath ...
    Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an ... Read more

    $73.99 USD

  • Human Communication Theory and Research

    Concepts, Contexts, and Challenges

    by Robert L. Heath, Jennings Bryant ...
    Series series Routledge Communication Series
    Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research ... Read more

    $132.99 USD

  • Conflict and Violence in Medieval Italy 568-1154

    Edited by Christopher Heath, Robert Houghton ...
    Series series Italy in Late Antiquity and the Early Middle Ages
    This collection of essays from both established and emerging scholars analyses the dynamic connections between conflict and violence in medieval Italy. The contributors present a new critique of power that sustained both kingship and locally based elite networks throughout the Italian peninsula. A broad temporal range, covering the sixth to the twelfth centuries, allows this book to cross a number ... Read more

    $64.99 USD

  • Growing up Army

    The story of a soldier, his loving wife, and their nine adventurous Army Brats traveling the world in service to our country

    by Robert R Heath ...
    Experiencing the differences in how other people livedhas always been one of the great benefitsall of us Brats express when talking about growing up Army.When Dick Heath proposed to Jinny, his girlfriend of two years, offering to provide her with her own kindergarten-sized family if she would quit teachers' college to be his wife, he wasn't kidding. As the nine members of said kindergarten... ... Read more

    $6.29 USD

  • Public Relations Theory

    Capabilities and Competencies

    by Jae-Hwa Shin, Robert L. Heath ...
    Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative workPublic Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, ... Read more

    $53.00 USD

  • Social Media and Public Relations

    Fake Friends and Powerful Publics

    by Judy Motion, Robert L. Heath, Shirley Leitch ...
    Series series Routledge New Directions in PR & Communication Research
    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly ... Read more

    $65.99 USD

  • Today′s Public Relations

    An Introduction

    by Timothy Coombs, Robert L. Heath ...
    Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, ... Read more

    $141.29 USD

  • Millimeter Wave Wireless Communications

    by Theodore Rappaport, Robert Heath Jr., Robert Daniels, James Murdock ...
    The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design“This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who are well respected by the industry. I highly recommend studying this book in detail.”—Ali Sadri, Ph.D., Sr. ... Read more

    $107.99 USD

  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    $140.39 USD