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Showing 1 - 12 of 12 results for “robert l heath”
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  • Management of Corporate Communication

    From Interpersonal Contacts To External Affairs

    by Robert L. Heath ...
    Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an ... Read more

    $70.99 USD

  • Public Relations Theory

    Capabilities and Competencies

    by Jae-Hwa Shin, Robert L. Heath ...
    Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative workPublic Relations Theory: Capabilities and Competencies is a comprehensive overview of the major theoretical perspectives in public relations, considering the evolution, ... Read more

    $53.00 USD

  • Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair ...
    Series series Routledge Communication Series
    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this ... Read more

    $180.00 USD

  • The SAGE Handbook of Public Relations

    Edited by Robert L. Heath ...
    An unparalleled guide to the theory and practice of public relationsReflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice.Key FeaturesPresents major theories in the words of the leading ... Read more

    $140.39 USD

  • Today′s Public Relations

    An Introduction

    by Timothy Coombs, Robert L. Heath ...
    Today′s Public Relations: An Introduction works to redefine the teaching of public relations by discussing its connection to mass communication, and linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk communication, and collaborative decision making as ways to create, ... Read more

    $141.29 USD

  • Strategic Issues Management

    Organizations and Public Policy Challenges

    by Robert L. Heath, Michael J. Palenchar ...
    Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. ... Read more

    $116.99 USD

  • Human Communication Theory and Research

    Concepts, Contexts, and Challenges

    by Robert L. Heath, Jennings Bryant ...
    Series series Routledge Communication Series
    Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research ... Read more

    $126.99 USD

  • Social Media and Public Relations

    Fake Friends and Powerful Publics

    by Judy Motion, Robert L. Heath, Shirley Leitch ...
    Series series Routledge New Directions in PR & Communication Research
    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly ... Read more

    $62.99 USD

  • The Handbook of Organizational Rhetoric and Communication

    Edited by Oyvind Ihlen, Robert L. Heath ...
    Series series Handbooks in Communication and Media
    A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoricWhile the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading ... Read more

    $187.00 USD

  • Responding to Crisis

    A Rhetorical Approach to Crisis Communication

    Edited by Dan Pyle Millar, Robert L. Heath ...
    Series series Routledge Communication Series
    In recent years, researchers and practitioners have explored the nature, theory, and best practices that are required for effective and ethical crisis preparation and response. The consequences of being unprepared to respond quickly, appropriately, and ethically to a crisis are dramatic and well documented. For this reason, crisis consulting and the development of crisis response plans and ... Read more

    $83.99 USD

  • Rhetorical and Critical Approaches to Public Relations II

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer ...
    Series series Routledge Communication Series
    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public ... Read more

    $102.99 USD

  • Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair ...
    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this ... Read more

    $68.99 USD