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Netnography

The Essential Guide to Qualitative Social Media Research

by Robert Kozinets ...

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students ... Read more

$71.99 USD

Netnography is an adaptation of ethnography for the online world, pioneered by Robert Kozinets, and is concerned with the study of online cultures and communities as distinct social phenomena, rather than isolated content. In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students
... Read more
Influencers and Creators

Business, Culture and Practice

by Robert Kozinets, Ulrike Gretzel, Rossella Gambetti ...

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why ... Read more

$67.49 USD

Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why
... Read more
Qualitative Consumer and Marketing Research

by Eileen Fischer, Robert Kozinets, Russell W. Belk ...

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a ... Read more

$93.59 USD

How is qualitative marketing and consumer research conducted today?- What is rigorous research in this field?- What are the new, cutting edge techniques?Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a
... Read more
Consumer Tribes

by Bernard Cova, Robert Kozinets, Avi Shankar ...

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the ... Read more

$70.99 USD

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the
... Read more

Buzzing Communities

How to Build Bigger, Better, and More Active Online Communities

by Richard Millington ...

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

$9.99 USD or Free with Kobo Plus

Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will
... Read more
Status and Culture

How Our Desire for Social Rank Creates Taste, Identity, Art, Fashion, and Constant Change

by W. David Marx ...

**"Subtly altered how I see the world." —Michelle Goldberg, New York Times“[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties“Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process ... Read more

Was $14.99 USD Now $9.99 USD

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**"Subtly altered how I see the world." —Michelle Goldberg, New York Times“[Status and Culture] consistently posits theories I'd never previously considered that instantly feel obvious.” —Chuck Klosterman, author of The Nineties“Why are you the way that you are? Status and Culture explains nearly everything about the things you choose to be—and how the society we live in takes shape in the process
... Read more

Also available as: Audiobook
Essential Tools for Management Consulting

Tools, Models and Approaches for Clients and Consultants

by Simon Burtonshaw-Gunn ...

The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and ... Read more

$22.00 USD

The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and
... Read more
The Consumer Society Reader

Edited by Juliet Schor, Douglas B. Holt ...

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited ... Read more

$17.99 USD or Free with Kobo Plus

The Consumer Society Reader features a range of key works on the nature and evolution of consumer society. Included here is much-discussed work by leading critics such as Jean Baudrillard, Susan Bordo, Dick Hebdige, bell hooks, and Janice Radway. Also included is a full range of classics, such as Frankfurt School writers Adorno and Horkheimer on the Culture Industry; Thorstein Veblen's oft-cited
... Read more
The Social Media MBA

Your Competitive Edge in Social Media Strategy Development and Delivery

by Christer Holloman ...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media ... Read more

$18.00 USD

It's a fact that companies so far have only scratched the surface of what can be achieved with social media.Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media
... Read more
Re-Authoring the World

The Narrative Lens and Practices for Organisations, Communities and Individuals

by Chené Swart ...

Re-authoring the World: The Narrative Lens and Practices for Organisations, Communities and Individuals, invites readers to a transformational way of being in the world. It translates the Narrative Therapy approach and practices for people outside the therapeutic context that are interested in shifting the stories of their own lives as well as the communities and organisations that they work in ... Read more

$9.99 USD or Free with Kobo Plus

Re-authoring the World: The Narrative Lens and Practices for Organisations, Communities and Individuals, invites readers to a transformational way of being in the world. It translates the Narrative Therapy approach and practices for people outside the therapeutic context that are interested in shifting the stories of their own lives as well as the communities and organisations that they work in
... Read more
Delivering E-Learning

A Complete Strategy for Design Application and Assessment

by Kenneth Fee ...

Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and ... Read more

$44.99 USD

Delivering E-Learning describes a new and better way of understanding e-learning. The author looks at overcoming objections to e-learning and acknowledging poor past practice before presenting a new strategic approach. It places the emphasis firmly on learning, not the technology, de-mystifying the jargon and de-bunking industry myths.The current way most people look at e-learning is flawed, and
... Read more
Hip Hop Dance

Meanings and Messages

by Carla Stalling Huntington ...

Tracing the African American dance from the Diaspora to the dance floor, this book covers a social history germane not only to the African American experience, but also to the global experience of laborers who learn lessons from hip hop dance. Examining hip hop dance as text, as commentary, and as a function of identity construction within the confines of consumerism, the book draws on popular ... Read more

$16.99 USD

Tracing the African American dance from the Diaspora to the dance floor, this book covers a social history germane not only to the African American experience, but also to the global experience of laborers who learn lessons from hip hop dance. Examining hip hop dance as text, as commentary, and as a function of identity construction within the confines of consumerism, the book draws on popular
... Read more

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Netnography

Influencers and Creators

Qualitative Consumer and Marketing Research

Consumer Tribes

People who read these also enjoyed

Buzzing Communities

Status and Culture

Essential Tools for Management Consulting

The Consumer Society Reader

The Social Media MBA

Re-Authoring the World

Delivering E-Learning

Hip Hop Dance

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